The website is finally ready, and the next thing to do is to publish it. The key is to use as many methods as possible to promote your website and let more people know about your website to get more traffic. But if you use the wrong promotion method, it will be counterproductive. At least it will cause resentment among users, and at worst it will be blocked by search engines. The gain outweighs the loss. In order to avoid new webmasters from taking this detour, I will now tell you five undesirable website promotion methods that I have summarized.
1. Do not promote websites under construction
Before starting to promote, please make sure that the functions of all parts of your website are complete and that the content of each category is substantial. In particular, the content on the homepage must be substantial and complete. It is often seen that many webmasters are promoting their websites. The homepage looks like It looks like missing teeth and is very irregular, which will give visitors a very bad impression. In addition, there are many websites that display "Website under construction" as soon as they are opened. Visitors will generally not return to this URL after seeing this word.
2. Don’t send spam in bulk
A large number of unsolicited spam emails are intolerable to anyone, anywhere, at any time. Nowadays, many people publish information about selling mass mailing software on major websites. I won’t say whether it has such a magical publicity effect, but in short, don’t believe them. Mass spamming will only make you enemies instead of friends, causing more and more people to become disgusted with your website.
3. Don’t waste time on search engines
Just submit your site to the major search engines and directories such as Baidu, Google and Yahoo. There is no need to waste time on irrelevant search engines, which will bring almost zero traffic.
4. Don’t use side theories
There is a lot of discussion on various Web promotion newsgroups and mailing lists about tricks that are said to improve your search engine rankings. Don't be fooled. Search engines and directories are waging a war against those who "hack the system" and will ban your site if they suspect you are "fooling" them. You do need to use META tags in titles and content text, but be sure to follow the submission rules.
5. Don’t place anything in your website directory that you don’t want the public to see.
Most people have some "test" pages on their web server that they don't want the public to see. However, direct search engines like Altavista will automatically "expand" and index every page on your site unless you tell them not to. Create a text file called "robots.txt" and place it in the root directory of your Web site to tell all visitors that expanded searches should avoid these directories.
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