With the launch of Microsoft's new search engine Bing, the question of what the search engine should be called has once again aroused people's thinking. To this end, the BBC online version published an article analyzing this. There is a new search engine called Microsoft Bing. Together with Google and Yahoo, it joins the task of providing Internet users with navigation to network resources. The Internet giant hopes to gain more market share with Bing. Previous data shows that Google occupies 64% of the US search market, while Yahoo and Microsoft's shares are 20% and 8.2% respectively.
The name should be short and easy to remember
There is a new search engine called Microsoft Bing. Together with Google and Yahoo, it joins the task of providing Internet users with navigation to network resources.
The Internet giant hopes to gain more market share with Bing. Previous data shows that Google occupies 64% of the US search market, while Yahoo and Microsoft's shares are 20% and 8.2% respectively.
Not long ago, several other search engines were born, such as Wolfram Alpha, Cuil and Hazel. Their names are all different. So, what exactly makes a good name for search engines?
Being succinct, catchy, and free of other meanings will all help. In the Web 2.0 era, the most important thing is to be short and easy to remember.
Josh Krichefski of digital media agency BLM Quantum said: Judging from past experience, successful names are easy to remember. The three major search engines, Google, Yahoo! and MSN, are all short.
Josh believes that the charm of the name Google is that it has no practical meaning. He said: When Google first came online, no one knew this word, but now, everyone knows this word, and it has even become a verb. As soon as you try to make a name functional, some of the fun is lost and the name becomes harder to remember.
In fact, Google comes from a word with actual meaning, googol, which means 10 to the power of 100. But because so few people know the word, there won't be any misunderstanding.
Bing is a successful name
Josh said that Bing is easy to remember. Not only that, it also has the benefit of giving users a sense of speed. He said: Bing sounds fast, which I think is valuable. You know, the search engine is not a content provider, it is just an auxiliary tool. You want them to be able to meet your needs quickly. In this sense, Bing is successful.
The search engine Dogpile, launched in 1996, has some negative connotations. Although Wolfram Alpha has no negative connotation, it is also not good because it is too difficult to remember.
Andy Nicol, managing director of Sputnik digital design and marketing company in the UK, believes that words with strong pronunciation are a key factor in successful search engine names. He said: What people need is a short and easy-to-remember name. Any lengthy name will look bad. This may be why Ask Jeeves changed its name to Ask.com.
But Nickel added that we have now entered an era of domain name shortages, and most domain names have already been bought, so search engine rookies need to weigh whether a suitable name can be purchased.
Of course, a good name does not mean it will be successful, it also depends on the technology of the website. Search.com owned by CBS is probably the most suitable domain name for a search engine, but how many people have used it?