The author has been doing SEO for only four or five years. As my understanding of SEO gradually deepens, I feel more and more that the principles of doing SEO are very similar to the principles of being a human being. And when I train SEO knowledge with our employees, I always compare it with the principles of life, so that employees can not only deeply understand the principles of SEO, but also learn the wisdom of life. Whether the two are similar, please listen to me slowly.
Let’s talk about the impact of domain names on SEO first. Although some theories say that domain names should be as relevant to products as possible, I want to say here that correlation is certainly true. You sell soy sauce, and a domain name related to vinegar will definitely attract everyone’s attention. ambiguity. But the relevance of the domain name to the product will never have a fundamental impact on SEO. This is just like the name of each of us. In the past, people were uneducated and would just call us anything Maomao or Dandan. Some simply don't know how to get up, so they let their children touch things directly and call them whatever they touch. However, the younger generation of parents now name their children as if they are afraid that their children's names will not be fashionable and will be discriminated against. I started thinking about it a few months before the child was born, searching through the Book of Changes, gossiping, and even spending thousands of dollars to name the child. This is just like doing SEO. A good domain name does not necessarily lead to a good ranking. If we give a name that sounds good, it may not necessarily mean that we will stand out in this society and get along well. The name Jack Ma is really common enough. Therefore, when choosing a domain name, don’t pay too much attention to the impact on SEO.
Let’s talk about the structure or technology of the website. What needs to be pointed out here is that the author is not a technical person. The author is just a practitioner and has been paying attention to changes in search engine results for a long time. When it comes to website technology and structure, I want to talk about being a human being. One of us can stand out, be famous and influential in this society. It doesn’t have to be good-looking. In the words of today’s young people, men should be cool, and women should have good figures and fair skin. Of course, having these conditions is by no means a bad thing. At least if a girl is good-looking and goes for an interview, the interviewer will be tempted to give her more points. Let's go back to seo. I found that some larger domestic companies like to make their websites very gorgeous, cool and dazzling, and they seem to look like top international companies. Or you may use some of the most front-end technologies to create some special effects, such as js, java, etc. But I want to say that such a website is good at first glance, but it does not play a decisive role in ranking well in search engines. Let’s go back to our lives. Just because we are good-looking does not necessarily mean that we will do well in this society. Everyone knows this.
Now let’s talk about SEO content construction. I found that many of our domestic websites are made like portals. As soon as the website is opened, a vast sea of information pours into the eyes, which makes the browser exhausted. The impetuousness of modern society has made us tired of being surrounded by a large amount of information. We need to break through. Such insightful, sincere, and confusing information makes people sigh, it turned out to be like this. There is no doubt that this kind of information is what our website needs most, and websites with this kind of information can best get good rankings in search engines. Let me make a digression here,
Baidu does not do a very good job in this regard. It is obviously good content, but it is ranked very low, and some garbage is often ranked very high. Of course, what I am referring to here is Baidu's natural ranking. I very much hope that Robin Li will improve Baidu as soon as possible, because something that cannot reflect the real thing is not a good thing after all. Our SEO writing does not need to make a lot of garbage just because Baidu cannot recognize good things for a while. This is like being a human being, as long as you have the quality No problem, there may be some unfairness in this society at some stage. You will eventually develop.
When it comes to SEO content writing, let's make an analogy to the principles of life. Our current college students have learned a lot of scientific and cultural knowledge since they were young, such as physics, chemistry, and Mathematical Olympiad. Like some of our websites, there is not a lot of content, but we have not formed our own independent judgment and just follow what others say. No matter how much knowledge you learn, it’s useless if you can’t form your own opinions. What’s more, you are born in a society and face fierce competition in society. If you can't withstand the blow, you will have to seek death and survival. Such people or such websites will not develop in the end.
SEO external link building is the most important thing to do well in search engine rankings. Here we will briefly popularize the knowledge of external links. External links are other people’s websites connecting to your own website. The principle of building external links is also very related to the principles of life. Why search engines attach so much importance to external links of a website, I think it also reflects the fact that everything in the world is unified into one law when traced back to its origin. If you follow the laws of nature, you will develop, if not, you will not last long. There is a flood of information on the Internet, and we must use a judgment mechanism to measure the authenticity and authenticity of the information.
Good or bad, then external links are a measurement mechanism commonly used by existing search engines. In fact, external links reflect the essence of public opinion, and the people here refer to netizens. Here I can boldly predict that no matter how long a search engine develops, its criterion will be an expression of public opinion. Technology is valuable because it is people-centered.
It is necessary to put the construction of external links in a simple way here, that is, we should try our best to let other people's websites link to us, and the higher the weight, the more websites in the same industry, the better. It's just like us as human beings. If a person has made achievements and influence in a certain industry, many famous people in the same industry must know him. It should be noted here that it is not that we know others, but that others know us, just like you know Jack Ma or Bill Gates, but Jack Ma or Bill Gates do not know who you are at all. Then you are not well-known. Of course, when it comes to friendly links here, it would be good if we all have the opportunity to get to know each other. As for some people who make friendly links secretly remove the other party's link, this is like being a human being and relying on some small tricks to get a little favor. After all, there will be no future.
Okay, Lala Zaza has written so much. I think anyone with a discerning eye can see that whether you want to do well in business or as a person, you must first do a good job in your own inner basic skills. Insightful and judgmental. Then do good interpersonal relationships. Don't worry about not getting along well.
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