Doing SEO also requires more effort, not just looking for friendly links, but just posting everywhere. Successful webmasters always engage in SEO work from a certain height, not just doing what every webmaster will do. Copy, paste, post again.
1. Familiar with web page code (HTML, JS, etc.)
Search engine spiders directly crawl the web page code to obtain information. The purpose of modifying the web page is to allow the spider to crawl the page effortlessly and obtain the key information you want it to obtain! Of course, you have no way to control it. Search engines, but you have ways to change web pages. Being familiar with the writing of web page code HTML (including Title, Meta, Header, BodyText, Alt, Tag, JS, etc.) and mastering W3C standards are basic knowledge that SEOers need to master. Of course it would be better if you have a basic knowledge of web programming!
2. Familiar with website architecture
If you don’t understand the architecture of a website, how can you modify it? This is a bit complicated and involves many aspects, including website domain name, server (or space), page technology, website design, website functions, program development and database (At least understand) everything related to website construction and operation. You don’t need to be proficient in everything (that’s impossible), but you must at least understand something.
3. Psychology
To be more specific, it should be search psychology. Take the selection of keywords as an example. The locking and selection of keywords is the beginning of SEO work, and it is also the most important step in determining effectiveness. Keyword locking involves a wide range of aspects, ranging from keyword difficulty (KeywordDifficulty), keyword attributes (the relationship between traffic and conversion rate), and search psychology research. For example, when users search for "NewYorkCheapHotel", what they really expect are not cheap small hotels with poor environment, but hope to see news about big discounts on hotels like Hilton or Sheraton. It's amazing! Therefore, it is very important to understand the search habits and search psychology of search people. Of course, it is also very complicated.
4. Excellent language organization skills
SEO circles now generally consider it to be one of the most important factors. Link building is to help your website obtain links from other websites through various methods. There are many methods of LinkBuilding, including: submitting paid and free directory websites (such as Yahoo Directory; DMOZ), exchange, paid links, and creative links, etc. Whether your website is targeted at Yahoo or Google, LinkBuilding is definitely one of the key factors that determine ranking. Then in these processes you will use a lot of languages, many directories are manually collected, and many exchange links need to be organized and communicated with exchangers using text. If your language organization is awkward, then the chance of success will be very low. Let's get smaller. Let’s talk about page content enhancement (ContentMapping). The most appropriate integration of website content and corresponding keywords is a very important step. Then this “most appropriate integration” is inseparable from language organization capabilities.
5.Analysis and Monitoring (Analysis and Monitoring)
SEO is not something you can do once and for all according to the Guideline. Continuous analysis and observation are absolutely necessary. For example, continuously tracking the growth and decline of locked keywords, analyzing keyword ranking problems, solving ranking dilemmas, and understanding the focus and characteristics of each search engine update are all the daily tasks of SEO. Have you done it?
6. Data analysis and integration capabilities (StatisticsAnalysis)
This part is to conduct a benefit analysis on the effectiveness of SEO implementation.
First of all, of course, you need to understand the changes in website data before and after implementation (the increase in the number of visitors, changes in the proportion of visitor sources, understanding visitor visits through search engines, changes in the overall conversion rate of the website, etc.). The better the mastery of the data, the better , and can better understand the changes before and after execution. In addition, you can also understand whether the keyword selection is correct through the presentation of data. By understanding the conversion rate (Conversion), average residence time (Avg.TimeonSite), etc. of visitors after entering the website from different keywords, we can provide feedback on the correctness of the initial keyword locking strategy. Of course, keywords can also be used Adjustments to improve the effectiveness of SEO implementation.
7. Means other than SEO technology to precipitate traffic
Of course, we cannot rely entirely on search engines. We must understand the importance of real traffic. If a website relies entirely on popular and attractive keywords, you will be disappointed as soon as you open your website, and you will rush to delete your website. Off, this kind of traffic has no practical significance. To promote the website, it is important that the traffic it brings is real and effective traffic.
Therefore, after relying on Baidu to attract traffic, you must also be able to accumulate this traffic, which requires your site to be sticky enough. I once knew a webmaster. His website didn’t have many IP addresses. Most of them came from Baidu. However, one of the characteristics of his website was that the basic traffic could settle down, but the users were very active. Not only did he have many IP addresses on his website, Original articles written by users, and the income generated by users is also considerable. His method was to join Popwan, a web game platform. When users are addicted to it, they will spontaneously post discussions on the website, exchange game experiences, etc. Even when users recharge in the game, he You can also draw considerable commissions.
8. Continuous innovation ability
Search engines are constantly adjusting strategies to cope with the exponential growth of web content, and SEO methods are also constantly adjusting. Try and innovate various methods to make search engines always favor your website, which requires considerable innovation. consciousness. Except for cheating methods of course.