I wrote an article about soft articles half a month ago, called " Jiang Likun: Three Basic Forms of Soft Articles and Writing Techniques ." It mentioned how to expand the publicity effect of soft articles, mainly focusing on two aspects: one is to create a series of articles, and the other is to shape the brand image. In fact, to expand the publicity effect of soft articles, it is not just these two points. Today Jiang Likun will reveal to you eight key points to expand the effectiveness of soft article promotion.
1. Title writing skills
Title writing skills mainly include two aspects:
First, the vocabulary of the title should try to conform to the search habits of netizens. For example, if we want to write an article related to website promotion, the title should try to include some related words such as website promotion, Internet promotion, forum promotion, etc.
Second, the name of the product or person to be promoted should appear in the title. Because out of 10 people who see the title, only one may actually open the article and browse the full text. At this time, if you put the article to be promoted directly in the title, the publicity effect of this article will be increased by 10 times.
2. Help others promote
Friends who often read articles online may have noticed a phenomenon, that is, many people who often write articles like to promote other people or websites for free in their articles. For example, promotion expert Mou Changqing and famous IT blogger Shark often like to introduce other people's products or websites in their articles. So why do they do this? Are they paid or what?
Actually, the answer is very simple. Although on the surface, the people or products they mentioned may not be familiar to them at all, articles like this can bring them closer and help them accumulate many connections invisibly. Just think about it, if someone you don’t know helps you promote your product for free, will you invisibly increase your liking for him? Will you be willing to have in-depth cooperation with him next time you have the opportunity to contact him?
3. Learn to place ads
The term product placement is often used recently, and it mainly refers to soft advertisements in some film and television works. In fact, when we write articles, we should also learn to insert some incoming advertisements. Because today's readers are getting smarter and smarter, if the traces of advertising in the article are slightly heavier, everyone will be very disgusted. Therefore, it is very necessary to learn and use product placement effectively. And this embedded advertising is actually very simple. For example, in the articles I have written before, whenever I need to give examples, I use the website "Push One" to illustrate them.
4. Mention the author’s name more often
Many people like to call themselves the author when writing. Here I suggest you replace the word "author" with the name of the author, or the product you want to promote. I don’t want to go into details about the reason, I believe everyone will understand it after just a little thought.
5. Leave copyright information
Why should we leave copyright information? First, to prevent others from plagiarizing. Second, copyright information is the best way to promote your products, because it is the least likely to be objectionable when promoting your products through copyright information. However, Jiang Likun would like to remind everyone that in addition to adding copyright information at the end of the article, which is commonly used, you should also add it in the middle of the article. Because when many people plagiarize articles, they are accustomed to removing the information at the end of the article, but they usually do not look carefully at the middle of the article.
Tips: This article is the original work of Jiang Likun (Big Pot Rice), the founder of Tuiyiyi. If you want to see more articles, please search Tuiyiyi or Jiang Likun. Please retain this copyright information when reprinting.
6. Do a good job in typesetting
Nowadays, the website "Push a Bit" receives many manuscripts every day, but what is troublesome is that many manuscripts are not typeset at all. In fact, they do not even have the most basic punctuation marks. It is strongly recommended that when writing articles, you must do the layout work in advance. There are three reasons:
1. If you see a messy article, will you be in the mood to read it? I think most people will close the page immediately.
2. When an article with a messy layout is presented to everyone, no matter how good the author's writing style is and how high his level is. But everyone will think that this person's level is very poor. Just imagine, even a primary school student can't do the basic layout method. How high can his level be?
3. Many of the manuscripts written by everyone have been submitted to various media. Let’s think about it for a moment. If you were a media editor, what would you do if you encountered this kind of untyped manuscript? (Explain that there is a 10-minute difference between the time of processing a normal manuscript and the time of processing an untyped manuscript. About times.) If it were me, unless the manuscript was particularly good or I had a particularly good relationship with the author, I would pass it directly.
Let me tell you some basic formatting requirements (I think many friends will scold me when they see this, but it is true that many manuscripts do not even meet the minimum formatting requirements).
1. Leave two spaces blank in the first line of each paragraph.
2. Leave a blank line between paragraphs.
3. Use punctuation marks correctly.
4. Make the subtitles of the paragraphs as bold as possible.
7. Inducing others to promote
Everyone's energy is limited, and few people can write a soft article a day, so the best way is to find a way to let other people help you write soft articles. So how can you get others to write soft articles for you? It’s very simple. When writing, your views can be sharper, and the content can resonate with everyone as much as possible. As long as your views or ideas resonate with everyone or arouse everyone’s attention. Think about it, and someone may write an article to echo you.
To give an example of the author, everyone searched for "women captain of our village", which was the pen name I used when I was in the game business four or five years ago. If you look at the search results, you will find that there are many such titles in the search results: "Refuting the Theory of the Sky Coin Trend of the Women Captain of Our Village", "Refuting "The First Experience of Warcraft: Choosing the Fat and Thin"". In addition to the titles, there are many articles The name of our village women’s captain will also be mentioned in the content. The reason is because what I wrote at that time was quite controversial.
8. Choose a publishing platform
Needless to say, many people have mentioned this in articles. Let’s talk nonsense again here, let’s just mention it briefly. When publishing articles, be sure to choose news source websites in your industry. The news sources mentioned here refer to places where similar websites often reprint articles. For example, for articles related to website operation and promotion, the preferred publishing platforms are admin5, portal, China Webmaster Station, Tuiyiyi, etc. Here is a friendly reminder to everyone that for promotion-related manuscripts, you can post as many as you want, and you are allowed to leave external links.
Author information: Jiang Likun, whose online name is Big Pot Rice and founder of Tui Yi Yi (www.tui18.com). If you want to see more articles by the author, please search Tui Yi Yi or Jiang Likun. New operation/promotion exchange 10 group 3290398, welcome to join.
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