In the past two days, I took over an order from an advertising design company. Their boss found me and asked me to optimize their website and get it to the top 10 on Baidu. Their website address is www.vidoman.com. This company is mainly an advertising company engaged in corporate VI design, brand design, packaging design and other businesses.
First, let me tell you my initial impression of their website. The structure of the website is relatively simple, without any trace of optimization, which is a common problem of many corporate websites. It’s just that meta is a big problem. Many pages have almost the same title, and the keyword descriptions are also the same. There are too many keywords on the homepage. What I want to say is that there is actually no need for this, why do you need to do so many? Could it be that if you put them all, the ranking will be better. This is not the fault of the company, but the fault of the programmers who make the website. They have too little understanding of rankings. When you browse their page, you will find that the internal links are not in place, and there are almost no external outgoing links, making it impossible to get a good ranking. The website has been in development for a long time. Only the word "Shenyang VI Design" is pretty good. It is ranked somewhere on the second page. The rest are really bad. The homepage is still cover-style, which does not do any good for the ranking of the website.
So I modified the website based on their most basic mistakes, and added some dynamic functions to it, such as brand design recommended articles and several other modules to facilitate frequent updates of the website, and then used them in the news section It has to be written in tags so that you can have different keywords, descriptions, titles, etc. The page is also made using dynamically generated static technology, which is more in line with the habits of search engines. Of course, there are still certain problems. I don’t know if you can see them. When I solve this problem, I will tell you about it. I made a comprehensive revision of the homepage, replacing the original cover-style homepage with a homepage with rich content. This is not only good for search engines, but also good for customers’ experience. They can easily to find what you want to find. The internal connection work of the entire website has been strengthened. Although it has not been completed yet, there is not much work that still needs to be done. There are still 3 places to modify.
Since time is short and the rankings need to advance steadily, there is absolutely no rush. You have to proceed slowly. Only in this way can the website rankings be stable and not be dropped by search engines. As long as you persist, you will definitely get a good ranking.
This article was first published on sy.024seo.org.cn