There are currently many novice webmasters like myself, during the time I was building the website.
I have added many webmasters to QQ. During the communication process, many novice webmasters do not know what search engine optimization is?
Today I will tell novice webmasters that experts can overcome it.
What is search engine optimization?
SEO is the abbreviation of English Search Engine Optimization, and the Chinese meaning is search engine optimization. You can find this in Baidu.
The so-called Search Engine Optimization (SEO) is to adapt the basic elements of website construction and web design to the retrieval principles of search engines (i.e., search engine friendly) based on the retrieval characteristics of various search engines, thereby obtaining search engine inclusion. And rank high in the search results. For example, for search engines based on META tag retrieval, set effective keywords and website descriptions in the META tag. For spider-type search engines that focus on the relevance of web page content, increase the density of keywords in the web page, or specifically Design a page that is easy to retrieve for search engines (such as sitemap.htm, roberts.txt). Search engine optimization is one of the common forms of search engine marketing.
A search engine-friendly website should facilitate search engines to retrieve information, and the returned retrieved information should look attractive to users, so as to achieve the purpose of search engine marketing. In order to explain what a website is search engine friendly, we might as well look at the characteristics of a website that is not search engine friendly:
· The web page uses a large number of rich media forms such as pictures or Flash, and there is no text information that can be retrieved;
· The web page has no title, or the title does not contain valid keywords;
· There are relatively few effective keywords in the body of the web page;
· The website navigation system is “incomprehensible” to search engines;
· A large number of dynamic web pages cannot be retrieved by search engines;
· There are no links provided by other websites that have been indexed by search engines;
· The website is filled with a lot of spam information that deceives search engines, such as "transition pages", "bridge pages", text with the same color as the background color, etc.;
· The website contains many incorrect links.
Of course, a search engine-friendly website is exactly the opposite of the above characteristics. It relies on designing the website in a way that is suitable for search engines, paying attention to the professionalism of every detail, and winning the favor of search engines with real information and effective expressions, thereby gaining Better search engine marketing results.
How can a website achieve search engine optimization? The article "What Should Search Engine Optimization Pay Attention to" in the New Observation on Online Marketing points out: The focus of search engine optimization cannot just consider the ranking rules of search engines, but more importantly, it must provide users with To provide convenience for obtaining information and services, the highest goal of search engine optimization is for users, not for search engines. So what should search engine optimization pay attention to? In fact, it is very simple. It is the basic elements within the website: website structure; website content; website functions and website services. In particular, website structure and website content optimization are the most important. The highest state of search engine optimization is to forget about search engine optimization.
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