For us individual webmasters, once the website is K-ed by Baidu, no matter how much you have paid for this website before, it will be in vain. After the website is K-ed, we always scold Baidu and ignore our own reasons. The Baidu login guide explains how to get a website included in Baidu, what kind of websites Baidu will refuse to include, if Baidu is blocked from including it, etc. However, this overly general clause is confusing, has no practical significance, and may be misinterpreted in practice. Based on my experience in building websites over the past few years, Baidu K your website is due to the following reasons:
1. The page automatically jumps
Using automatic jumps to the home page or other pages for invalid or incorrect pages is a good way to reuse traffic, but in Baidu's view, this is cheating and is likely to be blocked by Baidu K. This has always been controversial, because we have to use jumps when changing domain names, etc. It would be really unfair to be Ked in this way.
2. There are too many keywords in the title.
The title is the place that best reflects the theme content of a website, and it is also the most important part in SEO. In order to improve the ranking, many webmasters pile up a large number of keywords in the title, and even add many keywords that have nothing to do with the website. In fact, If the website content has nothing to do with the keyword, it may be deleted by Baidu.
3. Don’t have too many links on the same page. On those sitemap-type pages, link to the important content rather than all the minutiae. Too many links may also prevent it from being included in Baidu.
4. Over-optimization for Baidu
What does excessive optimization for Baidu mean? Can there be more detailed standards? Although the meaning of this sentence is very good, it seems that any conscientious netizen should applaud it, but the key question is what are the specific operating standards? Excessive Optimization and negative body thoughts, everyone has a different perspective. For example, I just feel that the first page of Baidu search results is full of ads, which affects my feelings. Should I delete it?
5. The quality of friendly links varies
It is undeniable that friendly links are important in improving website rankings and PR, but making friendly links to spam sites is likely to have a negative impact on your website. Therefore, when someone enthusiastically asks you to provide links to his site, please examine the following two points: Is the other party's site high-quality in his field? The so-called traffic and rankings among webmasters are often used Is the link name obtained by deception and unable to maintain the other party's request commensurate with the status of the other party's website? Using a wide-ranging keyword as a link name for a website with very limited content is likely to have a negative impact on your website. . Baidu punishes a site, and it can be interpreted arbitrarily based on this point. If there are several links on your website, and the name of one of the links is not commensurate with the status of the other link, you can find reasons to abandon your site.
6. Search engine deception
If the web pages in your site have done a lot of processing for search engines rather than users, the content users see in the search results is completely different from the actual content of the page, or the quality of the site is extremely inconsistent with the ranking of the site in the search results. If it is proportional and causes users to feel cheated, then your website may be dropped by Baidu. These two points cannot be verified by machines, they can only be determined by humans. What is disproportionality. What does it mean to be cheated? Only public opinion is reasonable. Of course, Baidu is the boss, and members of its anti-cheating team have the final say. Most sites can be removed on this basis.
7. If the web pages on your site are all collected, then Baidu will most likely not include them. Think about it, even users are tired of content that has been repeated hundreds of times. Will Baidu like it? I advise everyone. Being able to create some original or pseudo-original content is much better than directly copying it. http://www.33943.cn Original by the webmaster