In website promotion, Baidu ranking plays a decisive role, because Baidu currently has an absolute advantage in market share among Chinese search engines. How to get a good ranking for a website in the Baidu search engine, and sometimes even to be the first with stable keywords is every webmaster’s dream. Achieving high search engine rankings for your website should be a major goal for webmasters because it can make you profitable in the long run. But very few actually do it, because website promotion and optimization not only relies on technology, but also requires the diligence and patience of the webmaster. We, Hefei Jiujiu Network, have maintained the website unremittingly every day during website promotion, and finally achieved early results. The current website PR has increased to 5, and Baidu and Google searches have nearly 2,000 pages.
At the same time, we have also won the favor of Baidu, the search engine with the most users in China, giving our website a high ranking and weight. Now our keywords are: Hefei website optimization, Anhui website production, Hefei website construction, Hefei website design, Hefei network For companies, Hefei website production, Hefei website promotion, Anhui website construction, etc., Baidu search rankings are all first (except for bidding), and the rankings have been very stable. To summarize why Baidu ranks our website so well, in addition to our hard work, there are also some website optimization techniques and promotion precautions that we should always pay attention to. Today I will summarize how our Jiujiu Network website got the first place in Baidu ranking! This is the first time I express my opinion on the webmaster station. I hope you can give me more advice.
First, let’s analyze the factors that affect website rankings and how to promote them better:
1. Website content
When it comes to website promotion, content is king. This saying makes sense. Many website promoters or webmasters pin their website ranking hopes on SEO optimization technology, but ignore the importance of content; for a website to be promoted well, content is the premise and the basis for ranking. Update website content frequently every day, publish more original content, and content related to website services. For example, our website is updated basically every day. Sometimes when we are busy and go to bed late at night, we also need to update a few good articles. The purpose is not only to obtain rankings, but more importantly, to ensure that website visitors will not feel disappointed when they come in and feel that the website Very readable.
2. Website optimization
Website optimization, that is, several commonly used methods: Head keyword optimization: title tag, Description tag, keyword tag; Bottom page optimization: You can add a keyword related to the content of the website to be promoted at the bottom of the website; and columns Optimization: The relevance of columns, the level of internal columns, the address hierarchy, and the rationalization of addresses are all very important for the optimization of a website; Friendly link optimization: reciprocal friendly links, one-way links, internal and external links, etc. Special attention should be paid here to the selection of keywords:
1. Select valid keywords:
Keywords are words that describe your products and services. Choosing appropriate keywords is the first step in building a high-ranking website. An important tip for choosing keywords is to choose keywords that people commonly use when searching.
2. Tips for selecting keywords:
A: Think carefully
Take a pen and write down all the keywords related to your website or product without reviewing them yet. Don’t limit yourself to what you sell, try to think from the perspective of your customers. Those people will bring benefits to your website. Try to put yourself in the shoes of these people.
B: Ask people around you for their opinions.
Tell your family, friends, and classmates what words are suitable to describe your product or website. There's a good chance they'll find some words you haven't even thought of.
C: Analyze log documents:
Log files will tell you what keywords people use to visit your website. (Some websites will install corresponding tools to generate log documents for network administrator reference when building the website)
D: Refer to other well-ranked websites:
Refer to websites with similar or identical themes to yours and see how their meta keywords are written. In this way, you may get unexpected keywords, but don't paste other people's templates directly, because you don't know what possibilities the webmaster has conducted on keywords before designing the website. This is mainly used for keyword research.
3. Website server stability
Server stability also has an important impact on website rankings, which is undeniable. Although we are excellent in many things, if the website is placed on an unstable or hacked server, it will have a very bad impact on the website's weight. Imagine that when you visit a website, the website's server always If it is a computer crash, or it is extremely slow to open a page, then you will definitely not be willing to browse such content. If the same website appears in front of you, but the speed is much faster than this website, the server is very stable and never appears. In the case of turbulence, I think you will choose the latter.
4. Staticization of website pages
Staticization does not necessarily guarantee good rankings, but static websites have more advantages in ranking well. Generating static pages will be more conducive to website content ranking. Of course, if some friends think that generating static pages will take up a lot of resources, or your related programs do not support generating static pages, we can also consider pseudo-static content.
5. Standardized page code
Some friends who do optimization online will have mentioned this issue. W3C, div+CSS websites are more conducive to ranking. Seoer attaches great importance to web page code optimization, because this can reduce the size of the web page and speed up the download speed of the web page. Reduce web page noise, highlight the page theme, improve the speed and accuracy of information crawling by spiders, help reduce error codes, improve the friendliness of the page to spiders, facilitate maintenance, and improve work efficiency. There is also the need to reduce the amount of iframe and javescriton code on web pages, and do not use them if possible, and do not pursue web page special effects too much; reduce the size or number of images on web pages, but cannot do without images. But remember, try not to repeat the alt of the picture.
6. Monitor your website every day and check friendly links frequently.
Network security is very important. Check your website security every day to prevent server problems and prevent the website from opening; reduce website security vulnerabilities and maximize website security. There are also friendly links that cannot be ignored. Frequently check friendly links to see if the other party's website has been demoted or punished. Also, check whether your website has backlinks in the other party's connection. Site friendships without backlinks Connection is pointless.
Finally, thank you all for your support! I hope that the majority of webmasters and netizens can help each other and often share their experiences with everyone. I believe that when you share your experience with others, you will also get shared from each other, and in the end everyone will be slower. Improve slowly. It takes a while for a website to gain a higher search engine ranking. Be patient, update the website, maintain the website, and monitor the website every day. Then your sincere efforts will definitely be rewarded!
Article source: Hefei Jiujiu Network http://www.599net.cn/ Website promotion and optimization Seoer - Huaxia Jiujiu compiled and shared.