Times are difficult during the economic crisis, and companies generally reduce their advertising budgets or choose cheaper media resources. Internet resources such as BBS, blogs, and emails are particularly popular among small and medium-sized enterprises because they are cheap or even free and interactive. This article will first discuss how to do blog marketing well.
1. If a blog wants to attract everyone’s attention, the advertising footprint should not be too deep, and the content must be original and newsy.
2. The blog must be maintained by a specialist and updated frequently. You cannot let your blog become a sleep blog. Blog marketing relies on long-term persistence.
3. The biggest feature of blogs is interaction, so you should reply in time. Only in the long run will netizens be interested in paying attention.
4. It is necessary to establish links with other blogs.
5. The title should be innovative and the content of the article should be newsy and readable. The author thinks that one of the biggest misunderstandings is that the title is very attractive, but the content is not readable. Which reader will be interested in it in the long run?
6. Get involved with famous people. Celebrities have greater popularity, and being associated with celebrities can attract everyone's attention. There are many ways to bullshit, including support, denial and looking for the internal connection between the company and the celebrity. "Negation" is used a lot nowadays, such as denying the remarks of celebrities, denying the behavior of celebrities, denying the works of celebrities, etc. However, the author reminds everyone that negation is not nonsense, negation must be justified, negation cannot violate morality, and negation cannot attack others. .
7. The blog content should be well positioned, the blog name should be simple and clear, and the blog address should be simple and easy to remember. This will be more conducive to the memory of netizens and easier to spread.
8. We have now entered the era of picture reading, and no matter how good the article is, it needs pictures. Therefore, it is very necessary to add pictures related to the content in the article.
9. Blog content should not be too professional. The more professional the content, the smaller the audience will be. Articles cannot contain professional terms that are incomprehensible to the public. Enterprises must transform professional terms into plain language that is acceptable to the public.
10. Choose good keywords. Choose popular keywords to help netizens search for your article.
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