seo is used to serve the website, not just empty shelf, then when we operate the seo project. Where should I start, or what steps should I follow to optimize?
The first step is website positioning: Needless to say, it is best to have goals. If there are no goals, you need to measure them yourself.
The second step, domain name selection: I have also mentioned this in previous articles. Try to choose a domain name that contains keywords, and the weight will not be very high. But under the same circumstances, there will be slight advantages. The selection criteria are short, easy to remember, relevant, pinyin or English, and old domain names.
Step 3: Streamline and optimize network programs: Reduce redundant codes and improve program execution efficiency. All code involving js programs is encapsulated and called, and its css style also adopts the structure of calling the style sheet. In addition, the architecture adopts the div+css format that is conducive to search engines.
Step 4: Selection of keywords: For website positioning, select efficient and targeted keywords. The scope should not be too broad or too narrow. Remember not to accumulate keywords in the keywords area. According to recent observations, keywords are not too important. Generally, about 3 are enough.
Step 5: Key, title description: This is more important. Generally, the format for writing titles is: Keyword 1 Keyword 2 Keyword N plus your website name. The title description should be no more than 28 words. If there are too many, they will not be displayed, thus diluting the keyword weight. Secondly, describe the area. The area here will be directly displayed in front of searchers first, that is, here they can have a more intuitive understanding of the site. It is the criterion for some searchers to choose a website, so here you have to highlight your key points. words, long-tail keywords, long-tail long tail..., as well as your company's concise information and contact information, etc., but it needs to be controlled to about 108 words.
Step 6: Keyword layout: This is also a key step. The keyword density must be reasonable and the new site should be controlled at 4%-%5. The arrangement is based on the principle of top to bottom and left to right, and the rest of the places are distributed naturally. Again, do not pile up maliciously. Treat all pages as the homepage, with smooth connections between the upper and lower pages. Do not make it impossible to return to the upper page when entering a subpage.
Step 7: Content construction: Take every article seriously, insist on originality, reasonably choose appropriate titles, let keywords be reasonably distributed in the content, repeat the top-to-bottom principle, and make sentences smooth, otherwise it will affect users experience. In this way, each article can bring you unlimited traffic.
Part 8: External link construction: Friendly links need to be managed with caution. Illegal sites are not allowed to do so. Sites that have been demoted for a long time and have been deleted by K will be deleted in time, and cheating sites will be deleted. Artificially create external links, such as soft article promotion, publishing better articles and adding copyright information. Establish a blog group, create external links, etc. The number of external links accounts for a considerable part of Google's weight. External link building is very important and needs to be taken seriously.
The above eight points are the complete process of an SEO project, for the reference of webmasters who are preparing to do SEO for their own sites. If you have any questions, please join my Q group: 81942655 to discuss SEO topics together.
Please indicate the original address when reprinting the first Nanjing SEO Bao Jie blog: http://www.025seo.net/seo-diary/26/