The operation of the corporate website is to cooperate with the optimization of search engine development methods + word-of-mouth publicity + own operation methods, integrating various publicity channels, and ultimately achieving the purpose of selling products and services. Search optimization is divided into two main steps, on-site optimization and link optimization (soft links + friendly links).
On-site optimization
The design of the corporate website itself must be professional, and the description of your products and company must be absolutely confident and completely positive. Various authoritative certificates need to be uploaded and displayed.
Search engines are still the main way for customers to access the website, so the website must be made to meet search standards, such as title optimization. Nowadays, all the page titles of many company websites are the company name. What happens is that the search engine thinks that your web page Repeat, so only the homepage ranks, other pages basically cannot get rankings, and it also affects the ranking of the homepage.
The correct approach is title - company name - keyword 1 | keyword 2. Keywords are the main research object of corporate websites, because keywords determine a visitor to find the corporate website through product search.
But the keywords cannot be exactly the same as the keywords of other websites. Other search optimization adjustments, link optimization. Link optimization has different definitions in major search engines, but in general, combined with word-of-mouth, such a link will have the best effect and there will be no penalty.
Because a corporate website that values reputation will never exchange links with pornographic or rogue websites. At the same time, I won't trade with a bad website.
Friendly exchanges should be exchanged with the websites of authoritative industry associations, or websites related to your own products. (Rarely exchanged with competitors). There is also exchange with major media such as Maiqi. (Estimated to cost money) This depends on the strength of your website, or the proportion of website business, etc.
Soft connection, a new type of connection mode. A connection promotion model that combines word-of-mouth. What is a soft connection?
A soft connection is a connection mentioned in an article. Introduce the website with authority or word of mouth. The effect will be best if it is published in a big media. After all, big media rarely introduce unknown websites. How can you publish an article introducing a company and its website to a well-known website, relying on corporate public relations. Or spend money.
Nowadays, small media is also very effective, and many people still prefer gossip. Therefore, the propaganda efficiency of small media is relatively high, but it must be published in the form of soft articles so that people do not feel that it is received as an advertisement. Small media promotion is easy, as long as you work hard on the content and write more original and exciting stories. (Blog is an important tool)
In the connection strategy, the promotion of soft connections is one of the main forms of future network promotion. According to statistics, soft links can also increase search weight. The publicity effect of soft articles is better than that of hard advertisements.
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