Many customers and novices believe that website updates will lead to a decline in website rankings, so they think website updates are the primary factor. In fact, this is a misunderstanding. What I want to say is that website updates have little to do with website rankings. The relationship is either about website updates or rankings. These are two completely different relationships. Next, I will talk about the role of website updates in the SEO process.
1. Website updates can attract spiders.
Website updates can frequently attract spiders to visit the website, which is conducive to website ranking updates. In other words, website updates can promote the SEO process, so when we do optimization, we like to keep the website constantly updated!
2. High-quality content updates will help improve the overall weight of the website
There are many definitions of high-quality content updates. What is high-quality content? In layman’s terms, it means content that search engines like. What kind of content does search engines like? Search engines like hot topic content and original content, and they like it. Content with a certain number of words is article-type content.
3. How to update content to promote keyword ranking?
Many times when we update the content, we can also promote the process and intensity of keyword optimization. That is to add some internal links to the content, so that some keywords and long-tail keywords can be linked to the homepage, thereby increasing the weight of the homepage, which can improve Keyword rankings for the homepage of the website.
The following are some common misunderstandings about website updates that some friends have:
1. Website update is a necessary step for SEO.
Website update is not a necessary step in SEO, because static websites are still subject to SEO. No need to update at all. And ranking can achieve survival! What I want to emphasize is that there is no inevitable relationship between website updates and SEO.
2. If the website is not updated, its ranking will drop.
Will the ranking of a website drop if it is not updated? This is a complete misunderstanding. It is just compared to the website that is updated. The website that is not updated may not have much advantage, but the ranking of the website that is not updated will not drop. It is just that they can catch up from behind, and then Take a good position.
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