Social media is a new type of online media that gives users great space for participation. It has the characteristics of participation, openness, communication, community, and connectivity. Typical applications of social media are Web 2.0 applications such as blogs, forums, wikis, podcasts, SNS, and twitter. The maturity and development of social media have promoted the rise of word-of-mouth marketing; social media has also become the main online marketing channel for word-of-mouth marketing.
As important marketing channels that make up word-of-mouth marketing, blog marketing and forum marketing need to be discussed separately. After all, blogs and forums, as important components of social media, are becoming more and more powerful on the Internet. While blogs and forums appear to have the same goal, they are incompatible with each other. At the same time, blogs and forums will also dominate the future development of word-of-mouth marketing.
As typical representatives of the UGC (user-generated content) model, blogs and forums each account for almost half of the country. Forums have existed for many years and have reached their peak in the Chinese-speaking world; blogs were the last to come, and they have suddenly emerged in the past few years, with traffic and popularity approaching that of forums.
The forum is centered on topics, and all content is classified according to topics. Users first need to select a favorite topic, and then express their opinions to start a discussion. Blogs are based on personal thoughts, and all content is about topics and discussions centered on the blogger's personal thoughts. It can be simply understood that what you see on the blog is a complete product, and it is purely handmade; while the forum is an assembly line production, showing product lines that produce various parts.
Therefore, the two have different concepts and attract completely different groups of people. NiuDianZi website manager does not participate in forums (except A5 forum), so for users like me, they like to compare forums to "dictionaries" and blogs to "novels". You can read the dictionary when you need it, and read the blog when you have free time.
It can be said that blogs and forums have their own characteristics, and there is almost no overlap in target users. The sum of the two accounts for almost all users of social media. In the process of providing word-of-mouth marketing for enterprises, WoPush selects the most suitable marketing strategies and communication media according to the enterprise's product characteristics, target user group characteristics and marketing needs, and adapts measures to local conditions to achieve the best marketing effect.
This article was first reprinted by A5 Niudz Entrepreneurship Network (www.niudz.com) on Amin5.com. Please indicate.