Currently, China's Internet economy continues to maintain a rapid growth momentum. iResearch Consulting Company released first-quarter Internet data. The Internet economy market size was 13.04 billion yuan, a month-on-month decrease of 7.1% and a year-on-year increase of 12.5%. Among them, the online game market scale is 6.16 billion yuan, the search engine revenue scale is 1.311 billion yuan, and the revenue scale of domestic e-commerce operators is 1.37 billion yuan, a year-on-year increase of 32.5%, 41.2%, and 10% respectively. The current rapid growth of China's Internet economy is mainly due to the steady growth of the three traditional Internet industries: mobile value-added, online games and online advertising. The rapid rise of emerging industries represented by search engines and e-commerce has also had a negative impact on China's Internet economy. The market has played a driving and facilitating role.
According to the survey, 84.6% of Chinese netizens obtain information through search. Search engines are increasingly favored by enterprises and have great market potential. However, currently search engine services have reached a bottleneck period in terms of product features and promotion methods. The search engine market urgently needs to show development trends such as segmentation, business information correlation, specialization, and multi-platform development.
Sun Kaifei, CEO of SouShang.com, said in an interview with reporters that vertical search engines are a new search engine service model proposed by general search engines due to their large amount of information, inaccurate queries, and insufficient depth. By targeting a specific field and a certain Information and related services of certain value provided to a specific group of people or a specific need. SouShang.com is defined from the commercial field. At the beginning of its launch, it has collected a resource database of more than 2.8 million enterprises in China. It refers to international industry classification standards and classifies industries according to the main products of the enterprises, establishing a huge The standard industry classification system is an Internet "vertical search engine" with business information, products, business, business opportunities, merchants, business knowledge, merchants, etc. as search results. Its emergence will provide more information for enterprises or individuals seeking business information. Lots of opportunities.
New opportunities for vertical search engines
2009 will be a year of rapid development for Internet search engines. Search engines are no longer limited to ordinary web searches, and professional verticalization and localization have become development trends. Internet giants such as Google, Baidu, Microsoft, MSN, Yahoo, NetEase, and Sina have tapped into this "gold mine" and launched special services such as music, pictures, news, and local search.
When netizens use search engines, the main factors they consider are "fast search speed, secondly accurate search information, and thirdly large amount of information." However, "slow search speed, too many dead links, and a lot of duplicate or irrelevant information" are currently the most dissatisfactory aspects of search engines among netizens. Survey data shows that 60% of Internet users will pay more attention to professional search engines in certain fields.
Judging from the traffic of search engines, there is no doubt that the traffic of ordinary searches is astonishingly large. However, ordinary searches are all-encompassing and the search results are complicated and confusing, which brings certain troubles to users. It not only wastes time, but also fails to obtain reliable and effective information. Therefore, Professional commercial search engines have gradually become a new demand for users, and vertical search represented by SouShang (www.28844.com) provides certain valuable information and related services for business fields, business groups or business needs. . Its characteristics are "specialization, precision and depth", and it also saves time and effort. Compared with the massive information disorder of general search engines, vertical search engines appear to be more focused, specific and in-depth. The launch of "Soushang" brings good news to the majority of business people and enterprises.
"Search for business" changes to "search" for business opportunities
Nowadays, professional search engines in some industries generally use in-site search, that is, "internal search" of each website. Search merchants use the most advanced technical support. When encountering business information that is not in the database, search merchants' "search engine" quickly Crawl the corresponding information on the Internet. As a result, Soushang carries out a comprehensive business search to ensure that no business information is missed to the greatest extent.
It is reported that the information of SouShang can even be accurate to every street. As long as there are merchants, products and business opportunities in this street or alley, any commercial information will be searched by SouShang. SouShang has a complete back-end data monitoring and management system to fully ensure the stability of system operation and provide comprehensive services to small and medium-sized enterprises and business elites across the country.
Another major feature of SouShang is that the search information is extremely accurate. Its search results are all obtained through targeted searches or independently submitted by companies. All information has been reviewed to ensure the authenticity and accuracy of the search results to the greatest extent. sex and its commercial value.
In addition, in terms of search speed, vertical search itself is to extract structured information from web page information, and then store the data in the database for further processing, such as deduplication, classification, etc., and finally word segmentation, indexing, and search. way to meet user needs. During the entire process, the data is extracted from unstructured data into structured data, and is returned to the user in an unstructured or structured manner after deep processing. Therefore it is a simplified integration of vertical portal information delivery methods.
According to SouShang CEO Sun Kaifei, SouShang has also launched a number of services such as annual keyword subscriptions, online customized searches, and SouShang reports. For example, keyword ranking ads use keyword search result rankings. When visiting users search for relevant When using keywords, business information will be displayed on the search results page in the first position after paid purchase. Soushang's online customized search service can collect the best and most professional business intelligence information according to the requirements of the enterprise.
The demand for professional services has become clear, and the market prospects for search engines are promising.
Can vertical search engines win the market? Dr. Feng Yingjian, an Internet marketing expert who has long tracked and researched "search engines", once predicted that the development of "search engines" in a deeper, professional and intelligent direction will be one of the main trends in China's Internet marketing in 2009.
Vertical search engine has caused a wave of Internet search boom due to its own specialization. Experts predict that vertical search engines will eventually occupy the paid search market in the future. "Vertical search will eventually become the killer product and main business of search companies," said Niki Scevak, an analyst at JupiterResearch.
Sun Kaifei believes that with the development of e-commerce, more and more domestic companies hope to use Internet searches to obtain more business opportunities. The combination of e-commerce and search engines represented by SouShang - the commercial vertical search engine, which is the most cutting-edge online marketing service in the current Internet market, is undoubtedly a huge development for investment consortiums that hope to use the Internet to obtain more business opportunities. gold mine, the earlier you join, the greater your investment returns will be. Not only that, Soushang is different from other search websites in that it will provide localized information related to business and economic life. Souchang will also launch comprehensive search services for clothing, cars, real estate, etc.
Sun Kaifei told reporters, "As the market becomes more diversified, people's demand for search engines will increasingly require segmentation and specialization. The new model of vertical search will become another emerging investment field. Currently, there are international risks Investment institutions have shown strong interest in Souchang. Obtaining the recognition of venture capital is only our first step. We also hope that Souchong can rush to Nasdaq as a representative of domestic vertical search engines."