Often when some friends are doing website promotion, they just focus too much on simple copying, cutting and pasting, or a little pseudo-original work, but these will be in vain and will not have much effect on your website. It will be punished by search engines as copied content, affecting normal inclusion. Below I have summarized a few important details in the pseudo-original work:
1. Independent title (try to be original)
Try to write an independent title for each page, especially some product pages, column pages, etc. A good title can not only be effectively crawled by search engines, but also play a certain role in attracting viewers to attract them to our website. I think everyone understands this and can do it.
2. meta tag (keyword)
A well-written description has a great influence on spiders' judgment of copying content. It is also a good attraction for viewers and complements the title. Make it easy for viewers to find your website in search engines.
3. Modify the article content
Even if the article is not your original work, you'd better make some modifications, such as adding your own comments and opinions, etc., to try to distinguish the article from the original text. The effect is immediate.
4. Modify CSS style sheet
Some friends simply copy and paste the original article and put it directly into their own space, or make slight adjustments, such as changing the title or something, but ignore the CSS style sheet. Such web pages are also very easy to a large extent. Convicted of copying content.
5. Prompt your own unique content
If there is some content that is not original to you, then use word processing methods, such as underlining, changing font color, italics, bolding, etc., to attract crawling spiders and remind it that these are your unique features.
6. Reduce invalid links
In our simple copying and pasting process, we often neglect the cleaning of some old content. As a result, search engines crawl the same content with different URLs and add many invalid links or external links. This has a negative impact on Your website is very passive.