Only by knowing yourself and the enemy can you fight without danger. Our SEO process is a smokeless war. Only after we fully understand our opponents can we launch our pursuit battle, which is the goal setting I mentioned earlier. So what aspects of information about our opponents do we generally need to analyze before doing SEO?
1. The inclusion status of major search engines, backlinks, PR value: here you can systematically see various information about the website, as well as the snapshot update date. Only after fully understanding this information can you start your work and make plans for your work. But you must be very diligent, diligent in updating the website, and diligent in increasing external links.
2. Competitors’ links: external links and internal links. I believe everyone knows the role of external links, which are votes given to you by linking to your site; while internal links strengthen the connection between your pages. It can also be understood as the transfer process of mutual weights. Therefore, we only need to understand the situation of our opponents' links, make sufficient internal links, and surpass external links. The weight of external links is very high for Google. Everyone knows this, so no matter what search engine we target, we must use external links. Go for it.
3. Website analysis: including website structure, content, title, description, keywords writing, and layout. This includes whether the div+css structure is used, whether js calls and css calls are used, whether the alt attribute of the image is added, how the title is described, how the description is described, whether there are missing keywords or gaps, and whether the keyword layout follows the top-to-bottom Down, left to right, and density, etc.
4. User experience and content: Is the content of the opponent site original or collected, what is the update frequency, how the keywords are distributed in the content, etc. The so-called user experience refers to how the functionality is, how the content is, whether it is easy to use, etc. Be sure to avoid layout confusion, keyword accumulation, etc.
After you fully understand and master the above four major points, you can make a detailed goal plan, which is a strategy. Of course, the strategy cannot be changed. We can change our tactics at the appropriate time. Therefore, in actual application, you need to flexibly adapt your tactics to adapt to the major search engines. Only by making adequate preparations before SEO can you have a psychological foundation. What do I need to do, how long does it take to do it, etc. These are indispensable steps for you to get a good ranking!
Please indicate the original address when reprinting the first Nanjing SEO Bao Jie blog: http://www.025seo.net/seo-tec/seo-fenxi/