I have been busy optimizing a corporate website for a while and have no time to post articles on A5. It’s a rare moment to take some time off to share with you some of my experience and personal opinions on website optimization!
Here are some steps that I have summarized that need to be paid attention to and must be done during the website optimization process:
1. Keywords
Keywords appearing in the URL (English)
Keywords (1-3) appear in the title of the web page (never let go of the title, the title is always the focus of your website optimization)
Keywords (1-3) appear in the keyword tag
Keywords appear in the description tag (the main keyword is repeated twice)
If you write too many things in the title, description, and keyword, the more greedy you are, the less you will get.
Keywords appearing naturally in the content
Keywords appear in the first and last paragraphs of content
Keywords appear in H1 and H2 tags
Export link anchor text contains keywords
The file name of the image contains keywords
Keywords appear in the ALT attribute
Keyword density 2%-8%
Bold or italicize keywords
2. Import links and export links
Add more high-quality external links. If you have resources, use them. If you can't find external links with high PRD, you should also build a few with a PR of 0. If the external links you are looking for are highly relevant to the content of your website, A certain effect can also be achieved. Be sure not to place too many export links on the homepage of your website. Generally, about 50 is appropriate. Take one of my website optimization clients as an example. For this website, I chose to exchange links with some sites of the same type with relatively high PR. At the same time, it must be submitted to various website classification directories. Remember: Building external links cannot improve the PR of the website in a day or two. It is a long process.
3 Contents
Be sure to keep updating articles every day, even if it’s just one more article.
Original content is best, avoid content that has been reproduced many times.
The content is independent and at least 30% different from other pages.
The content revolves around the keywords of the page and is related to the theme of the entire site. If you don’t have time to write the article yourself, you should also change the content of the reprint. Chinese is so broad and profound, you can change the order of the front and back, which is much better than directly ctrl+c, ctrl+v.
4. User experience
What is the purpose of building a website? I believe most webmasters will say make money. If you want to ensure that the webmaster can make money, the homepage must ensure that your website has traffic. So this is what every webmaster should pay attention to. . If you want to ensure traffic, in addition to the content of your website that can arouse the curiosity of visitors, user experience is also an important factor that cannot be ignored. No matter what type of site you are, even if it is a garbage site, it must at least give users a visual feeling like a regular site. Don’t have small ads flying all over the place as soon as you open your website. Not only will this not be recognized by users, but search engines will also lose their recognition. The engine won't show mercy to you either.
5. Soft articles
Soft articles also play a vital role in the website optimization process. A SEOER who cannot write soft articles is not a real SEOER. Of course, writing soft articles does not necessarily have to be done by yourself. If you have the financial strength, You can also hire someone to write it.
Okay, the above is some experience I summarized during the optimization process. My level is limited. Please correct me for any deficiencies. Attached website: www.nbcart.cn