Recently, when I was talking about friendly links with a few friends who had just entered the online promotion industry, they were still confused. Since I didn’t have much time to communicate with them one by one, I spent the weekend writing down what I knew about friendly links. Come out and post it on the blog, which saves me a lot of time telling them about this knowledge, and they can also improve their experience in this area through a combination of practice and articles.
1. The role of links:
Links are a common and necessary website promotion method. Its functions can be divided into complementary content, improving website visibility, increasing Google PR value, improving website keyword rankings, etc.
Exchanging links with websites in the same industry can increase the diversity of website content and achieve complementary content. Friendly links with well-known websites in the industry can greatly improve the website's popularity in the industry. Friendly links to websites with high quality and high PR value can effectively increase the PR value of the website. When the number of friendly links reaches a certain level, the website's keywords can also achieve ideal rankings. Links to websites with high Baidu weight and a large number of web pages can be used to increase the weight of your website in Baidu.
2. How to find friendly links:
There are many ways to find friendly links. Here are the specific operations of these methods:
1. Post in webmaster forums to look for friendly links. This method can not only find suitable links, but also bring a certain amount of traffic to the website. When posting, be sure to choose a popular forum, such as Chinaz Forum, A5 Trading Forum, Laggard Forum, Push Forum, AJJ.cc, Mentong Forum, etc. These forums must have dedicated friendly links sections. When writing a post, be sure to indicate the PR value of the website and the industry the website belongs to in the title of the post. It is best to fill it out truthfully and leave the website address, contact information and your link requirements in the content. This will help others better understand your website and reduce the time for both parties to communicate on the link. Increase the number of effective links.
2. Search for QQ groups. There are many exchange groups for friendly links in QQ groups. They are also divided into very fine details. You can find a suitable group according to the industry of your website and the PR value of the website, and then apply to join. After the application is approved, you can modify your business card according to the group requirements. Most of the time, you will write the website PR value and website name or type on your group business card, so that others can see your information, and it is also more convenient for you to find what you need. link information. It is recommended that you communicate privately with the group members individually, because after many friends join the group, most of them will block messages in order not to be disturbed by group messages when working. Therefore, the messages you send in the group will be blocked by many people. Can't see it in time.
3. Look for the friendly links pages of major websites in the industry. You can find well-known websites in the industry according to your industry. Generally speaking, such websites have more friendly links and the quality of the links is also good. This makes it more convenient and quick to find the links you need. If you are very limited in terms of link requirements and the content of the website, you can go to the link area of some large classified information websites to find them. They have a large number of links, and there are dozens or hundreds of links in each channel. Link. I know of websites of this type including 58, Interactive Encyclopedia, etc.
4. Professional link platforms. Now there are many professional link platforms. Such platforms publish information such as the PR value of their website, search engine inclusion status, ALEXA ranking, contact information and other information according to website classification, so that People looking for links can find the link contact information they want at a glance. There is also a special link classification column on many webmaster navigations. In this way, everyone can easily publish or find the links they need through multiple platforms in the column. This is a time-saving and effort-saving search method.
5. Keyword search. Use the search engine to search for the keywords you need. List the website you work on. The website itself is a game website mainly focusing on 3D chess and card games. When looking for links to website forums, just search directly on Enter the keyword "game forum" into the search engine to find it. Generally speaking, websites that rank high through keyword searches have relatively high weights and PR values in search engines. Most of these websites are suitable for friendly links.
6. Link resource exchange. This method requires a certain amount of personal connections. To put it simply, you need to have friends or SEO companies who specialize in linking. Exchange the website information you have with the other party. This saves a lot of time in searching for website contact information and achieves a true win-win situation.
Finally, I think webmaster friends know the importance of friendly links to a website better than me. I often hear some friends who change links complain that it is difficult to find a good link. In fact, you should not change links just for the sake of changing links. Changing links is also an accumulation of resources, especially when obtaining links from well-known websites in the industry. After contact information, such resources are very precious and can be of great help in your future work. Therefore, when we exchange links with each other, we must treat each other seriously, communicate with each other as friends, and introduce the advantages of our website to each other as much as possible. Even if the other party rejects your request, you should politely say something like "Sorry for bothering you, I hope we can have the opportunity to cooperate in the future", "Thank you! We will chat when we have time", etc. (Text/Peng Hongwei) Create a new online promotion and communication group 4: 70065180.
This article was published on Peng Hongwei’s online promotion blog www.penghongwei.com (please keep it for reprinting)