Keyword ranking is a difficult thing to do. With the rapid development of the Internet, search engine marketing has become a commonly used and practical method of website promotion. More bidding rankings will be presented one by one, which can attract potential customers. Find your website by searching for keywords, which can increase sales and profits for the company, and also save investment for the company. Below, Qiyuan Civic Network will briefly talk about what issues should be paid attention to when conducting search engine bidding.
1. Select keywords: The keywords for bidding are best discussed and selected by the people in charge of the business, because they have a better understanding of the company's business and market.
2. Use some relatively unpopular words: Because the current search engine bidding is based on clicks, which means that no matter what words you put, if no one clicks, there will be no charge. Therefore, it is recommended to use some unpopular words. The main reasons are: ① These customers who search with relatively unpopular words have relatively clear needs. If you have a good understanding of the industry, such customers tend to have higher intentions; ② There are fewer companies placing relatively unpopular words, so there will be less competition and greater chances of making deals.
3. All search engines use the same keywords: Many companies will put the same keywords on Baidu into Google unchanged. This is a big mistake, because each search engine uses different people, has different search habits, and uses different words.
4. Pay attention to how you write bidding word descriptions: The quality of search engine bidding keyword descriptions will also affect the number of ad clicks. When writing descriptions, you must: 1. Highlight the business related to the keywords; 2. Don’t overexaggerate the words, so that It will make people feel unbelievable; ③ Try not to write the price, and consider the room for price reduction when the customer talks about the price with you.
5. Frequently analyze and summarize experience: add traffic statistics to the website, and combine it with the search engine background to analyze the keyword searches through which customers come in, so as to frequently analyze, summarize and adjust your keywords and advertising effects.
Finally, Beijing Qiyuan Civic Network hopes that through these models, your website can bring more profits!
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