1. The goals and positioning of blog marketing
The process of blog marketing must have clear goals. No matter how bad the goal positioning is, it is better than no goal positioning. The process of setting goals must be based on the company's own development status, financial and human resources conditions. If the goal and positioning are too low, there will be no progress, which is a waste of energy; if the goal is too high, it will not be achieved, and it will be a reflection in the mirror. In view of the situation that enterprises have major shortcomings in SEO and bring a large amount of commercial traffic through search engine advertising, we have made two major goals for blog marketing:
1. Improve the visibility and natural ranking of keywords in search engines
If this can be done well, it can form a healthy complement with Baidu bidding advertising and Google keyword advertising, thus promoting SEM.
2. Influence customers’ purchasing decisions through valuable content
2. Platform selection for blog marketing
Generally speaking, there are three blog platforms to choose from: independent platform, bsp platform, and developing a blog section on the original website. Once an independent platform is recognized by search engines, its weight on search engines will be very advantageous; if the bsp platform is chosen reasonably, it can directly take advantage of its existing search engine weight advantages, and if it is recognized within the platform, it may gain membership Great attention; opening a blog section on the original website can form mutual complementarity with the website itself in terms of online marketing and content.
3. Blog marketing content
Content is the basis for blog marketing. Without good content, it is impossible to have efficient blog marketing. Good content is not just praise from a loudspeaker, nor is it boring talk. What kind of blog content is good content? There is only one big principle: authentic and reliable content that is truly valuable to customers.
1. Valuable training industry information
Provide valuable information to customers
2. Invite students to try the course for free, and use prizes to encourage them to give back and experience blog posts
This is a great way to influence the purchasing behavior of other potential customers
3. Encourage corporate employees to provide blog posts
Through employees’ blog posts, customers can learn about some of the company’s true circumstances, which can enhance customers’ trust in the company.
4. Create articles that combine search rankings with the training industry.
Use this to expand the visitor base from search.
4. Content providers for blog marketing
That is to say, the question of who should write a blog, generally speaking, is nothing more than the following types of people: business owners, employees, customers, and employers. Focus on employees and customers.
5. Content focus of blog marketing
If a company operates multiple projects, should it engage in blog marketing for each project separately, or should all projects be packaged together and carried out at the same time? The advantage of separation is that it can improve professionalism, which is not only beneficial to search engines, but also to the target audience. The crowd reads; the advantage of packaging is that it saves time and effort.
6. Communication and promotion strategies for blog marketing
There are two main types of communication processes: pull and push. For example, search engine optimization (SEO) is a pull type; posting on some forums is a push type. According to the current actual situation, we are currently making preparations in three aspects:
1. Search engine optimization writing method for article content
2. The work of internal links and external links
3. Take the initiative to attack campus
Relatively speaking, campus is a place with the largest concentration of people, and it is the first choice for push communication. Among them, the school network is another key point, which needs to be explored deeply.
7. Communication and interaction in blog marketing
The biggest feature of blog marketing compared to traditional marketing is its two-way communication. How to make good use of this feature is the key to blog marketing.
1. Pay attention to and reply to visitors’ messages in a timely manner
2. Take incentive measures, such as initiating activities and providing prizes to stimulate everyone’s participation and messages.
Comments:
Niudianzi Entrepreneurship Network explains the seven basic steps for enterprises to develop blogs, and provides guiding opinions on how small and medium-sized enterprises can carry out blog marketing. Small and medium-sized enterprises can deeply understand and explore the skills of blog marketing when carrying out blog marketing, especially Interactive blogs are more likely to attract readers' attention. At the same time, the key for enterprises to carry out blog marketing is to use topics to guide the participation of netizens, so that the enterprise's blog marketing can be effective.
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