The first step is to segment the market and determine your target market
Simply put, it means what kind of services you plan to serve and what kind of people you want to serve. The segmentation method can be divided according to region, occupation, income, age, etc. For example, the target market of Miaochuang.com is people who need website creativity.
The second step is to conduct a market assessment and determine the market value.
That is, detailed research and analysis of the market size, capacity, core needs, real needs, user behavior habits, market trends and competitors that you have segmented. Many websites ignore market assessment.
The third step is to position the website and determine the goals and features of the website.
This is very important, but many people don’t understand it. The so-called positioning is to determine your image in the minds of netizens and your website goals. Are you professional or amateur? Are you serious or perfunctory? Are you oriented locally or nationally? The positioning should be determined based on your target market and service features. It should be able to be summarized in one sentence, which is the essence of the website. For example, Alibaba’s positioning can be understood by looking at its logo. "The world's leading online trading market and merchant community" Miaochuang.com's positioning is "committed to the research of website creative rules". From the positioning, we can see the goals and characteristics of the website.
The fourth step is to set columns according to positioning
Set columns and design styles according to positioning. The columns should be set up closely around the positioning and classified in detail according to the logic of industry development. There should be no irrelevant columns and should reflect professional characteristics. At the same time, design style is also very important, which is to reflect your professionalism, your level, your seriousness, your persistence, and your meticulousness through art. Style is like the clothes you wear. You can tell whether you are a white-collar worker, a boss, a salesperson, or a teacher through your clothes. You won’t dress in a way that doesn’t match your status, and the same goes for your website. You can refer to www.xiaohuawd.cn. If you want to be the leader in the industry, you should still have a professional website, or you should follow the boutique route. The clothing of the boss's expert and boutique beauties will naturally be different, and so will the style of the website. Inaccurate positioning means that your market segmentation website creativity is not done well.
The fifth step is to select the website form according to the website positioning.
Forum, digg, cms, sns, blog, group, as long as it can fully reflect the characteristics of your website and make it convenient for readers. Different positioning can take different forms. In the web2.0 era, your website format must be suitable for readers to participate in content creation. Because Miaochuang.com is positioned as a high-quality creative website, it does not use digg. If digg was used, readers would definitely be more active than they are now. The format is not good and cannot allow netizens to interact and participate. Form is actually about process innovation, which is the top management concept in the world. Bezos, the founder of Amazon.com, said that "making a website is actually making software." A good website must constantly adjust according to consumers' behavioral habits. The core of competitiveness is to see who can understand and satisfy users more deeply.
Step 6: Determine the source and management system of website content
Website planning is something before website operation. Now is the era when content is king, so sources and daily management must be included in the agenda in advance.
Step 7: Determine the profit model and break-even point
There are ways to operate with more money, and there are ways to operate with less money, but you must know how much money you have, how much time you have to spend, and when you plan to make a profit. Some people say that when the profit plan does not come, let me tell you that the highest level of marketing planning is called "overbearing marketing", which means that as long as you strictly implement the planning ideas, you will definitely achieve the goal. If you are not sure, it is because you have not done enough research and planning.
Step 8: Consider the distribution of benefits
A good plan, 21% technology, 28% team, 51% investment. Of course, this is not the usual VC investment model. Generally, no matter how big the investment is, VC will not become the majority shareholder of your project, because VC knows very well that the creative talents of the website project are the core, motivation and development of the project. Therefore, this allocation ratio is only suitable for some small website investment projects and is easy for investors to accept, but it is not suitable for top-level website creative projects.
Finding a good website idea is half the battle. Choosing an idea means choosing success. A good idea also needs to go through market analysis, scale and benefit assessment, risk assessment, decision-making and planning before it can enter the execution stage. Sun Tzu's Art of War said: The more you count the victory, the less the loss, let alone the less. I would like to write this article to encourage you.