A very important task of online marketing is how to build as many links to our pages on our Internet as possible. The more such links, the greater the traffic will be. But, what type of visit is really meaningful to us? If a group of boys and girls are keen on playing games or care about rouge, lipstick, etc., visiting our website does not make much sense. Visits from target customers or potential customers are what we strive to pursue, and are what we call meaningful visits here.
Meaningful visits mainly come from two aspects
search engine
Links to related sites
Regarding the first source, we always insist that it is the top priority in online marketing! Please refer to the relevant content of this site for details. We focus here on the second source and avoid the topic of online advertising.
First, we have to carefully study who our target customers are, what issues they care about, and what types of websites they are likely to visit. Research these types of sites and filter out competitor sites, sites of little value, and sites with very little traffic. The remaining filtered websites are where we are most willing to build links to our pages.
Our question focused on how to build the meaningful links we wanted among these "good" sites. Not only do they bring us a steady stream of meaningful visits, but an increase in their visits brings an increase in our visits. Whether it’s a fisherman’s profit or taking advantage of the opportunity, this is an important task of our online marketing.
Someone might say, "Hey, I've contacted a lot of people trying to link up with them and it's not working." What we're saying here is that you can't simply send an email to someone and say you'd like to link up with them. /She builds mutual links. You have to pay attention to the correct technique.
Your emails should not be too ordinary or ordinary, but should have strong personal information and personality.
Let's give an example.
"Mr. Zhang San, I visited your website. In your recommended website page, I noticed that the websites you recommended are all good sites. Like your website, they also provide many valuable services to visitors. information. Please allow me to introduce to you our site, www.allender.com.cn. We mainly provide visitors with information on Internet marketing, which is closely centered on such a theme: building and running an online In the process of doing business, what kind of problems do people usually encounter, which problems are serious, and the various ways and methods on how to solve these problems. The general catalog is as follows. I think our website fully meets the standards for your recommended website and will give you. I think they will like it and it will help them more.”
In the above email, we did not mention the benefits that establishing such a link would bring to us and the submission and ranking services provided by our website. We are just stating that establishing this link will bring more benefits to visitors to Zhang San's website.
If the other party does not respond, you can resend the email and further explain that you are a business partner rather than a competitor. You can establish a mutual link that is beneficial to both of you. Visitors to your site are likely to be interested in his/her website and purchase his/her products or services. Likewise, visitors to his/her site will be happy to see more relevant information as valuable as your site provides, making it a win-win collaboration.
There's no doubt that the second email adds a lot of lubricant to your roaring tank.
Your contact number and mailing address should be included at the end of these emails (sometimes, the party exchanging links will require this behavior to be fixed in a written agreement). If the other person doesn't know much about the technical aspects of link building, you'll also need to concisely state the simplest method.
Of course, you can also call us directly. Generally, you should send a fax or email the day before making a phone call to allow the other party to be mentally prepared. This is the friendly way to work.
It is easier to establish mutual links with sites with similar status and situation. Building links to a site that has far more traffic than you does can be tricky business. The more difficult the task, the more the value of the work will be reflected, and the more satisfied you or your boss will be.
Half the job in business is making it easy and enjoyable for the business partners in front and behind you to fight with you.