In the Internet era, every netizen has at least one email address. Therefore, using email for online marketing is a very popular online marketing method in the world. It is low-cost, high-efficiency, wide-ranging, fast, and highly focused. Moreover, people who are exposed to the Internet are also people with very active thinking, with high average quality, and strong purchasing power and business awareness. More and more surveys also show that email marketing is the most commonly used and most practical method of Internet marketing.
For example, in the 2008 U.S. presidential election that just passed, the first Internet president was born in U.S. history.
According to foreign media reports, Obama used email advertising, banner advertising, search engine advertising, online game built-in advertising and other forms in this presidential election.
Distribution of online marketing expenses for Obama’s participation in the US election.
We can see that email marketing is the unquestionable first choice.
Advantages of email marketing: low price, significant effect, efficient release, wide coverage, and high attention span.
Comparison of average response rates of some advertising media
High attention: No traditional media can achieve a 100% reading rate, and any email must be opened before knowing its content. The chance of email advertisements being read is unmatched by other media.
Good audience: Surveys show that those who are currently exposed to the Internet are basically young people with a higher cultural level. Their average quality is very high, their thoughts are active, and they have strong purchasing power.
Price advantage:
High efficiency: No other procedures are required, and there are no costs and cumbersome production and delivery processes required by other media, such as TV production, newspaper layout design, letter paper and printing, and only the most basic Internet access conditions and the most basic network knowledge are required. , and your customer base is open to the whole world.
Extremely fast: it can be sent as soon as it is made, and the other party can receive it at that time. It only takes about 6-7 hours to send 100,000 emails at the fastest.