With the development of the Internet, online shopping has become very common. Let’s talk about the steps to promote online marketing of drugs, health products, etc., and what to pay attention to. Of course, Baidu can no longer place bidding ads for drugs, but health products, Cosmetics, etc. are still available.
First, let’s talk about which products are more effective in online marketing:
1. Selection of product properties
1. Products for stubborn diseases such as psoriasis, vitiligo, freckle removal, rheumatism, etc.
2. Products for which patients are unwilling to go to the hospital for treatment, such as sexually transmitted diseases, genital warts, herpes, etc.
3. Diseases that patients cannot go to the hospital for treatment due to time and other issues, such as insomnia, rhinitis, etc.
4. Men and women products for impotence and premature ejaculation.
5. Home medical treatment equipment.
6. For women: breast enhancement, whitening, and freckle removal products.
The choice of product directly determines the sales volume of the product. As a result, our actual online sales experience shows that the sales volume of products such as genital warts, herpes, insomnia, rhinitis, breast enhancement, etc. is very considerable.
Next, let’s talk about how to place ads? Where is the most effective place to place ads? In online marketing, advertising is one of the most critical departments.
2. Baidu bidding, Google AdWords, SEO
1. The effect of Baidu bidding is of course very obvious and the best. Money makes money, it goes without saying.
Here I want to say that after doing Baidu bidding, you must find a dedicated bidding account monitor to adjust bidding keywords at any time, communicate with customer service at any time, do not let any clicks go to waste, and constantly adjust and test keywords. Put it in and look for keywords with the highest conversion rate so that the bidding for each keyword is effective. You know, that click is worth a few RMB, or dozens of RMB.
2. Google AdWords
GOOGLE’s content matching effect is also very good. I have written before: How to make Google AdWords ads more effective. The conversion rate of Google AdWords products is not very good. Those who are interested can take a look.
3. Human flesh propaganda. Baidu Tieba, Sina iAsk, etc. have a huge number of visits.
4. Place text advertisements on other portal websites and pornographic websites. I have seen text advertising links on many portal websites, as well as advertisements for sexual products on pornographic websites, but I have not tested the conversion rate effect of specific products. But it is certain that there are very large profits.
5. Search engine optimization (SEO). The advantage of SEO is that it can occupy the position of a certain product in search engines for a long time. For example: for the keyword "genital warts", a certain drug has created a patient communication forum, and has dominated Baidu and Google's top three for several years. Although it is a public welfare patient communication forum, it is still okay to place a soft advertisement for your own product. The long-term benefits are self-evident.
Next, let’s talk about another crucial department in online marketing:
3. Customer Department
The advertising department has received user inquiries, so how to make customers become buyers of our products is crucial.
Fourth, some of the tools used, such as website business tools, keyword selection tools, etc., will not be introduced in detail one by one.
Internet marketers with the same hobbies are welcome to communicate with me: QQ: 14008488 Xi'an SEO Blog: http://www.baiyang.cn/SEO/229 Please indicate when reprinting.