I have a master's degree in communication and am a PhD candidate in journalism and communication. Interested in news planning, online marketing and event communication. Because I have planned the promotion of many websites and events, I can be considered an entry-level "Internet promoter", but I am a super in terms of Internet search engine optimization. Without further ado, I have been working as a media promotion consultant for many companies since 2005. I have gained some experience in my daily work and study, and now I share it with you through this website, and I hope you can give me some advice.
I don't like to use long-lasting, slow accumulation and cultivation tactics when promoting a website. I don't like bidding rankings either, but I am very interested in the planning and hype of news events. In 2006, I served as the spokesperson for a large-scale event and was entrusted by the company to promote the pharmaceutical website of its group. Using my position as a spokesperson, I announced the URL of the website during interviews with the media and posted it on the website. After opening the information related to this large-scale event, the click-through rate of the website suddenly increased from single digits to more than 7,000 per day, which lasted for about two months. The external links increased a lot, and the PR value increased from 0 rise to 3.
In 2008, I was invited by a media website to be the moderator of the website. The website mainly focuses on postgraduate entrance examination content, so it is mostly used by students preparing for the exam. Many criminals are selling "exam anti-blocking and anti-detection SMS sending and receiving tools" on it. "When the administrator was miserable, the author found the administrator and got in touch with the Youth Daily in Shanghai. The Youth Daily did almost a full-page report, while "Media People Network" and "Little Prince of Communication" These two keywords appear many times throughout the article, and they are reported in a positive and affirmative tone. Interested friends can search on Baidu. This article has a repost rate of over a thousand (refer to the keywords "anti-blocking, anti-detection and transmission little prince")!
Last weekend, a friend who was a graduate student started his own business and opened a roast chicken restaurant. He also made a small blog. The number of visits was not many, and the business was average. Later, he wanted to make a report through a Shanghai newspaper. He asked for 80,000 yuan in advertising fees. I contacted the Youth Daily and analyzed the employment situation of college students, student entrepreneurship during the economic crisis, and the status gap between graduate students and roast chicken sellers. Starting from several points about sex and obvious identity gap, Youth Daily conducted an interview and published a full-page report with pictures, which was also widely forwarded.
I have just built a website, which is also a free service and consultation website for data sharing - Media Online. I am planning and promoting it. I have planned several small media events, using socially controversial topics as an entry point. It is expected to be published in traditional media in Shanghai, so stay tuned.
This article is contributed by: www.chuanmei168.com Webmaster: The Little Prince of Communication