I started playing SNS seriously in January 2009. Like most of my friends, I don’t know much about technology, so I used Kangsheng’s uhome. I think the program is just a tool, and the key lies in the operation.
The website I created, www.meinvjie.com, is called Beauty Street Talent Network. I did not build a dating website. First, because the theme of dating is too general and it cannot catch the key people. Second, I don’t have money to spend on it because I am a part-timer. The website is purely a hobby. It has been more than three months since the official operation of the website, and the number of registered people is nearly 2,000. The activity is very high, unlike some websites that rank on the first page when searching for "Kaixin.com", with millions of registered people. But there are very few people online. That may involve website viscosity.
The stickiness of SNS largely depends on the positioning of the website. For example, can novel sites, music sites, movie sites, etc. be less viscous? But considering copyright, if you have few original resources, it is better to develop less in this direction. I see that many webmasters now have SNS websites with everything, but the themes are not clear, or they are very competitive, such as the copycat version of Kaixin.com. Can it become bigger?
Beauty Street Draft Network is positioned at the draft. The draft itself is a very sticky topic, because the draft is a cyclical activity that requires users' long-term attention. Therefore, it can maintain long-lasting popularity. On the other hand, the popularity of the draft can easily spread, reducing publicity costs.
The establishment of village system. In addition to the mayor, Beauty Street will also have many villages. Each village has a village chief. The organizational structure of the village is derived from the village, which greatly increases the cohesion of Beauty Street. In fact, this is based on some methods of forums and traditional villages. Their existence is definitely justified, especially the village system, which can survive for thousands of years. In fact, the village system is mainly to create star effect, dividing Beauty Street into different groups, and then uniting it with the village chief as the core. What is very different from the moderators of the community is that the village chief is based on the people she is familiar with and is activity-oriented.
PK system is established. The PK system includes PK activities between villages and village homes, between users and between users, and between village chiefs and village chiefs. People are competitive, and women are even more competitive. Therefore, using PK strategies well to release people's inner emotions can be very explosive.
At present, the Beauty Street Draft Network is developing rapidly, and its profit models are diverse. It is still screening, and I will communicate with you when I have time. Because for SNS, the biggest problem is profitability.