What is soft writing? Generally speaking, there are the following types:
1 Hard soft article: The promotion purpose of this type of article is obvious. It is an article written for a certain site or a certain product! You can write about the product and other aspects, it can be about hype, you can even write about its shortcomings, but it all revolves around the center. Describe! This type of article is not very disseminable because it contains a strong advertising component, so few people are willing to reprint this type of article! However, because it is highly targeted, it is easy to attract targeted people to read it. The disadvantage is that the scope of communication is relatively narrow!
2. Invisible soft articles: Such articles often avoid the focus of the site or product, and use some other technical or entertainment content to guide users to pay attention to a certain site or product mentioned in it, triggering the desire to explore and search! Such articles Articles are more disseminable because the ingredients of advertisements are relatively hidden, but the requirements for writing level and product uniqueness are relatively high! The products mentioned in the article must be unique, so that others can easily find you when searching. A product that has too much competition with the same name won’t work!
No matter what type of soft article it is, there is only one purpose: promotion! Let more people know and understand your products!
Where there is demand, there is a market. China's soft article market has been dominated by one portal media in the past, but is now equally divided between Caohe and Webmaster.com. It is gradually becoming mature! But what I have to say is: the limitations are very big! Let's look at it. Portal media, because it requires enough connections or money to publish your articles! Judging from the currently popular Admin5 webmaster network and other grassroots websites that can publish soft articles, their scope is limited to the IT circle , basically covering website operations, Internet news, new technology product releases, etc., but not accepting other industries!
Here we first take a look at the foreign soft article market. Take the most famous Ezinearticles as an example. Ezinearticles can be said to be the originator of soft article sites. Its Alexa ranking is within 200 and its PR value is 6. It can compete with many large domestic sites! And the analysis Its content is just a simple article publishing site! However, the content of Ezinearticles is very comprehensive, covering all aspects of life, from food, clothing, housing and transportation to national events, from traditional industries to high-tech industries, everything is involved, and every industry is involved. There are authors publishing articles, which makes Ezinearticles a very important news source on Google!
Why is Ezinearticles so successful? In addition to its early start, its open and inclusive attitude has also attracted more soft article publishers to participate! The author is not talented and has published several articles on Ezinearticles, but they were rejected once, but It was included again after modification! And these articles are purely hard promotion, Reviews written around certain products! But Ezinearticles does not reject such articles! On the contrary, you can search on the site, there are many similar articles , complete hard promotion! Of course, this is inseparable from the popularity of e-commerce abroad, but this is also the future development direction of the country, and it also provides a reference direction for China's soft article market!
Looking back at China, it is difficult to find this kind of article publishing site that integrates various industries! The most famous soft article sites are Admin5 and iResearch, but because of their positioning, these two sites only accept the Internet Related articles! As for some other essay-type sites, they are basically collection, collection, or they are too industry-oriented and too academic, which prevents the grassroots from entering! Can the model of Ezinearticles be applied in China? Getting it right is an issue worthy of consideration by many webmasters. This is a very good operation direction, but it must be made more in line with China's national conditions!
Let’s take a look at soft articles and SEO. I believe that many people write soft articles for SEO rankings. This is the same for everyone. Whether domestic or foreign, webmasters want their websites to have a good ranking! So here is It involves the copyright link in the article! In a soft article, the place where you can leave a link is basically in the copyright statement. Here you can add a description and anchor text for your site! However, this is very important on Chinese soft article sites. Difficult! Those who do it thoroughly will simply remove your copyright statement, cut off the beginning and end, and make it your own; those with conscience will keep your statement, but they will remove the hyperlinks, making all your hard work go to waste!
In this regard, Admin5 is much better than some webmaster websites! Some webmaster websites flaunt themselves as so-called webmaster portals and will basically not retain your hyperlinks, making the webmaster's hard work worthless. Labor! However, Admin5 is based on the grassroots and knows how to respect the results of the webmaster's labor. It will retain the hyperlinks in the copyright statement. This is also a progressive manifestation of copyright awareness! Everything is mutually beneficial. If you rely solely on your few If an editor goes to other websites to select news, he will eventually lose his most loyal grassroots base and become a cold palace with highbrow content!
Looking back at foreign Ezinearticles and other Articles Directory (there are many such sites abroad), you can find that there is an author information column (Bio Box) at the bottom of each article. This Bio Box can be modified. , each article can add different author information and copyright statements, and the hyperlinks inside can be customized to facilitate SEO description of the author's site! This is a reciprocal process, and other sites must add this when reprinting piece of information, otherwise the author can apply to the webmaster to delete or modify it! Of course, the copyright issue will not be discussed here, the domestic environment determines this!
Comparing it with foreign countries (not advocating for foreigners), and then reflecting on China, I hope that China’s soft article market will become more mature and prosperous!
Finally, let’s learn about foreign copyright statements: Please keep the link to this site for reprinting: Suzhou Factory Network http://www.szchang.cn .
That’s all for writing, see you next time!