Everyone knows the popularity of Xiaonei.com. According to the school’s own official data, there are currently more than 40 million real registered users of Xiaonei.com, 400 million PVs, and 22 million daily logins. These are high-quality traffic. We can use the traffic of Xiaonei.com to promote our website. Some time ago, I wrote " How to use the log function of Xiaonei.com for promotion ". Today I will mainly talk about how to use the sharing product of Xiaonei.com Use the sharing function of the school network for promotion.
You can use the sharing function of the school network to share movies, books, music videos, etc. with your classmates. You can also share URLs. These shares will be displayed in friends' news. Many students will click on them because they are shared by friends. So what things will students share?
1. Useful information for students
For example: the rules for discounting air tickets, common knowledge about civil service examinations, the annual examination timetable, cosmetics suitable for 20-year-old girls, books you can use to take the IELTS test, collections of high-quality products by computer experts, etc. There is a lot of information like this on campus. , as long as you can grasp what students care about most and it is really useful to students, post a log and your friends will definitely share it. For how to write a good log, you can read the article "How to use school network logs for promotion" I wrote a few days ago.
2. Some information about your school
For example, Zhejiang XX University’s 2008 Graduation Commemorative DV. Information like this is generally shared by students at this school after seeing it. Webmasters can embed the information they want to promote in this information, and the effect is pretty good. There are many more of this type, and you can find quite a few if you pay a little attention.
3. Photo album
Students who play on campus especially like to share photo albums, such as 100 examples of top model houses, housing decoration reference for single men and women born in the 1980s, baby girl series}·Pay attention to hairstyle~~~~, "Girl" trendy outfits [don't worship, just appreciate], [Girls? A style that can be worn equally] Cool and neutral style, etc. As for how to use photo albums to promote the website, I think many webmasters should have been exposed to it. I will probably write about how to use it in a while. The photo album function of the school network will be promoted. Those who are interested can pay attention to it.
4. Some public welfare activities
College students are a group full of love. They can cooperate with their own websites to launch some public welfare activities, and the results will be good. I planned an online appeal in March this year. At that time, a student brought 10,000 catties of oranges to school because his family had no money to pay tuition. In response to this information, we called on all students on the school website to go to the school where this student lives and buy some oranges to help him. As soon as the school diary was published that day, many friends responded and wanted to help this student, and many friends also shared this diary. At that time, this blog brought a lot of traffic to the website.
5. Topics related to relationships
Today's young people have a special treatment for relationships. Most people pay attention to this topic. After casually browsing in their friend groups, they find a lot of sharing in this regard, such as: Jimmy's classic - When I want to When you are with me, are you thinking of me? Don’t regret it~~~ Tell me which one you like, pretend that I don’t love you, so you have to pretend to be happy, there is a kind of single called “better to lack than to be in vain”, etc. There is still a lot of information, and webmasters can think carefully about how to use these topics that college students are interested in to promote their websites.
Recently, I have discovered that there are a lot of people sharing videos on campus. Webmasters of video websites can pay attention to this, and they should be able to find good promotion methods.
If you want to use the sharing function of the school network for promotion, the key is what I wrote in my last article "How to use the school network for website promotion for student community websites". You have enough friends. Only if you have enough friends, Only when the information you send will be seen by enough people will it be shared by them.
This article was first published on Han Hongxiang’s website operation blog www.hanhx.cn (please keep it for reprinting).