Since a blog is also a website, and websites have specific measurement standards, such as the number of daily visitors, the number of web pages clicked by visitors, the source of visitors, etc., one of the standards for measuring the growth and effectiveness of a blog is to look at the amount of traffic, that is, the number of visitors per day or per month. Number of visitors.
However, traffic is actually not that important, because if you can create valuable communication, it doesn't matter whether you are communicating with 2 people or 200 people. Moreover, the number of visitors is not as important as the quality of each visit, the impact of the visitor, and the visitor's contribution to the exchange and the company. Even so, more traffic does mean more communication—either from more influential visitors or more people contributing. So traffic, while not necessarily the best metric, is a good metric to track, and it’s always a good feeling to see monthly traffic continue to climb.
Blog traffic usually comes from the following three aspects:
Links to other websites, especially blog links
search engine
General marketing channels
Exchange accumulated traffic
Blogs are a linking mechanism, and bloggers love links. When another blog links to you, 5 or 5,000 more people may visit your blog depending on the readership of the blog. People who follow links from other blogs generally fall into three categories: other bloggers, new readers, and "passing by" visitors.
It's good to have other bloggers visiting your blog because it makes you more likely to get other links. Traffic driven by blogging is exponential in nature. If one blogger sends you five visitors, and one of those bloggers sends ten bloggers, and three of those bloggers connect to you, and then six more bloggers... We can say that even a link from a small blog may eventually bring hundreds of new visitors to your blog.
The second type of visitor on your blog is new readers. These are also important readers, because once you have one, you have the opportunity to turn them into customers, ambassadors, or contributors to your company. New readers are a bit like shareholders in a company: they want to know what you think and they want you to do well.
The final type of visitor is the "passing-through" visitor. The value of these visitors themselves is not very great (probably the same as seeing your ad in the newspaper or hearing your ad on the radio), but after several consecutive impressions, they will eventually remember your company. and brand, who in turn become your customers or readers, so don’t overlook the value of “pass-by” visitors.
All in all, links on your blog are good no matter where they come from. The main reason is this: Visitors from other blogs visit because they were interested in things you mentioned in the past and therefore are interested in what you are saying now. One of the keys to designing a blog is to attract visitors who are only looking for the latest, greatest, or related content from a single page (either from a search engine or from another blog). This can help you to attract "passer-by" visitors as well. Become a reader.