1. How should small and medium-sized enterprises understand online marketing? What help can online marketing bring to the company?
How should small and medium-sized enterprises understand Internet marketing? In fact, there is no need to regard Internet marketing as too sacred. In fact, Internet marketing is just putting marketing channels online, but adding the concept of technology. A company must carry out online marketing according to its own situation. Don't think that if we do online marketing, we will definitely see tangible cash flow. If this is the case, I think no matter how we do it with this mentality, it will not be very helpful. Internet marketing combines the attention economy second only to television in the modern Internet era, and this attention can be gradually guided and become more and more cohesive. This is incomparable to traditional marketing. It can be considered from brand, sales, The profit model has brought huge help to the company.
2. If small and medium-sized enterprises do not have the funds to hire professional online marketing for promotion, what other basic promotion work can they do?
Due to the limited funds of small and medium-sized enterprises, many small and medium-sized enterprises here actually lack the concept of budget, do not know how to divide it, and do not know how to allocate it. Therefore, in fact, the use of funds always lacks good management. Therefore, we always feel that we don’t have money to carry out online marketing and promote ourselves. In fact, when we do basic promotion, we actually have a good plan for our own marketing. Do I carry out marketing and promotion in large quantities, or do I do it accurately? How can I do it effectively? These are actually very difficult concepts to implement. Our use of search engines is actually the most commonly used form by small and medium-sized enterprises, but it is difficult for them to imagine what words I want to vote for. So much so that I invested in a bunch of useless keywords, thus increasing my marketing costs. So my suggestion is to pay more attention to some mainstream basic work such as the natural ranking of search engines, seo, blog, bbs, etc.
3. Will the third-party online marketing service company’s packaged service charging and performance-based pricing model soon replace less professional practices such as companies’ spontaneous purchase of search rankings?
Haha, in fact, it is difficult to find a standard for charging packaged services. We say that things that lack standards are actually difficult to be accepted by customers, so this kind of pricing is actually a difficult charging model, and if there is no certain As a result, it will only end up being called a liar, so I think we should be careful with this form of packaging. Because I'm still figuring it out. So it can be said that it can replace less professional practices such as companies buying search rankings. I find it difficult to measure the value each other can bring to the business. If there is value, there will be rewards. This is the most realistic thing.
4. How should small and medium-sized enterprises view online marketing?
When looking at online marketing, we should regard it according to the situation of our own enterprise. We can regard online marketing as our own channel construction, we can regard online marketing as our own public relations ground, and we can even regard online marketing as the base for our own brand building. . We always have a saying about the Internet: there is nothing we can't imagine, but nothing we can't do. The scientific idea of bold assumptions and careful verification can also be used in online marketing.
5. What are the commonly used methods of online marketing? Which methods are relatively cost-effective?
There are many methods of online marketing, including search engine marketing, industry website channel marketing, blogging, and advertising. There are many of these. For small and medium-sized enterprises, search engines are more controllable and more assistive. Industry websites also require more people's subjective operations, so it is much more difficult to control industry websites than search engines.
6. What are the misunderstandings of small and medium-sized enterprises in online promotion?
Misunderstanding 1: Online promotion = online sales. This is related to the comprehensive strength of the enterprise. Never rely on one channel or solution. There are only 250 million Internet users, while there are 1.4 billion Chinese people, so the network is also limited. So don’t think that online marketing is everything. Online marketing will definitely bring you benefits. The effect is there, but it depends on whether you can operate it.
Misunderstanding 2: Promotion means that search engines are wrong. Internet promotion means companies carry out marketing and promotion activities through the Internet. Our ASPs always like to say, have you done promotion? What they mean is that you have done search engine rankings. In fact, it is more than this. The above method also includes promotion.
Misunderstanding 3: I don’t have money, so I don’t do promotion. It’s even more wrong. In fact, we need promotion at any time, but our standards are different. Until now, my personal promotion has always been free, but it was established for me. The brand has brought me orders, and I only invested one dollar in cash, so promotion is indispensable.
7. How can a large number of mass messages help small and medium-sized enterprises in their online promotions?
There are many types of mass sending, such as email mass sending, blog mass sending, IM mass sending, and many, many more. But what I want to say is that when we use these, we must have good content design and don’t blindly create garbage, otherwise others will They will also treat you like garbage. By the way, there is mass distribution to increase external links. What I want to say is that once the search engine thinks that you are a black hat, then you will not discuss it, so there is help (increase external links, increase your own information content, increase your own external attention, etc.).
8. Some people say that when small and medium-sized enterprises do not have sufficient personnel and energy, it is enough to do B2B+ bidding, but in fact there is no guarantee that every user can benefit from it. What do you think of this problem?
Yes, we cannot guarantee, because there is not enough research, it is difficult to say that this industry must be suitable for this 1+1>2 statement, no, you must have a marketing idea, we can only say that for most small and medium-sized enterprises B2B+ bidding is just a point-and-shoot method, because everyone is doing it just like a point-and-shoot camera. This is definitely not malicious to either of them.
9. How to choose a professional Internet marketing company to serve our small and medium-sized enterprises?
Internet marketing company? No, I don’t think we have very good Internet marketing companies. I see more advertising companies that are doing very well, and the general ones with the name WE are the bigst! we are best of china! I I have definitely never seen a professional internet marketing service provider. It was also difficult for our customers to accept. This is the conclusion I made. What they accept more is that if I give you money and you give me a website that I will modify tens of thousands of times, they believe the deception of the business staff even more!
10. Does the company’s online marketing need to be integrated with traditional marketing?
Need is the undoubted answer. Only integration can create greater value. In fact, I prefer to use synergy to describe it.
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