They say the financial crisis is coming. Yang Fan did not feel that because traditional industries were the biggest victims of the crisis, they all turned to the Internet for sales. If you want to switch, but are not familiar with the Internet, you need systematic planning and execution. In this way, more and more traditional industries are cooperating with Chuangyi. From the beginning of 2009 to now, Yang Fan has contacted many business CEOs, and they all asked Yang Fan how to effectively pivot to the Internet industry during the crisis. Yang Fan recommends doing B2C. There is still a considerable market gap in the prospect of B2C, and it is also the most effective combination with traditional industries. So my question to Yang Fan is more - how to do e-commerce well?
Through his practical experience and summary in the past few years, Yang Fan would like to share with you - how to do a good job in corporate e-commerce website planning? There are 8 things you need to pay attention to when doing a good job in e-commerce planning:
1.Commodity
Products should be selected for fast-moving products with high gross profit, niche market, and emotional consumption. Products with relatively low gross profit margins such as Dangdang and JD.com are losing money every year. Dangdang has burned hundreds of millions of yuan for 10 years, and it just made a profit in 2009. Jingdong’s gross profit is only about 10%, and it is still burning money.
2. Price
Chuangyi research proves that when online shopping users purchase goods, the first purpose is convenience, and the second purpose is cheap price. If the books you sell are more expensive than bookstores and the food you sell are much more expensive than supermarkets, you will not be able to attract the attention of too many users. Who sets the price? It’s the supply channel! As long as your channels are open, the price will naturally be very cheap.
3.Payment
The payment system is now relatively mature. When Yang Fan worked for customers in the past, he had cooperated with Kuaiqian, Alipay, etc. Using a third-party payment system, coupled with cash on delivery, the payment problem has been solved.
4.Logistics
The logistics and payment models are the same, and third-party logistics companies are also used. Basically, the logistics cost of an order within the Fifth Ring Road in Beijing is about 5 yuan. If the gross profit is high, you can promise free shipping to customers. If the gross profit is low, you can set a price. If the purchase amount exceeds 50 yuan, free shipping can be provided.
5.Customer service
Customer service is mainly responsible for order processing, customer consultation and complaints, etc. Customer service is the only way for direct communication between customers and the website, and it also represents the image of the overall website. If you recruit customer service, you must hire experienced and flexible employees.
6.Members
What is a member? Marketing data!
What is important in the early and late stages of an e-commerce website is the number of new customers on the website. As long as customers register as members and make their first purchase, they will easily become loyal users of your website.
Members are also a free tool for disseminating the website. As long as the website has new activities, all members can be notified instantly. This is the power of membership!
7. Promotion
Go through all the programs. With the arrival of the festival, the website's products will be promoted, allowing more members to join, and the website's popularity will be exposed.
8.Promote
The issues mentioned above are all internal problems of the website. The internals are all ready, and the only thing left is to let more people know about the website. From the experience gained by Yang Fan through e-commerce website promotion planning for clients, the four types of promotion platforms, namely CPS, SEM, event marketing, and lifestyle community, are the most effective.
If you have your own products, if you want to expand your sales, and if your offline sales are not ideal, then I recommend you to engage in B2C sales life. You use your network resources and industry familiarity to perfectly combine with Chuangyi's website planning ccyyw.com technology and Internet knowledge.
This is what you want! (Yang Fan/Text)