E-commerce is getting more and more popular!
There are more and more B2C online direct sales websites!
Affected by the financial crisis, are you worried that your online sales cannot improve?
Wang Tong is here to share with you a series of the most effective strategies. These strategies can increase your sales by at least 200% without increasing investment in online promotion, and 200% is only a conservative number. Here is a little trick to introduce to you:
Tip 1: Tips for rapidly growing your potential customer database
There are many people browsing the website, but few people buying directly. Most websites let these people come and leave quietly, wasting a lot of potential customers.
Therefore, you must use a technique to seduce most users who log in to your website to willingly leave their contact information first. In this way, as long as you continue to develop database marketing strategies that potential customers are willing to accept, they will gradually become your customers.
What techniques should be used? It should be planned based on the specific website positioning, but you must remember this sentence: Facing a very valuable temptation, most people will not be stingy about leaving a contact information.
For example:
1. Free download of valuable information
2. Free online lottery
3. Get free product trials, etc.
Calculate it, if your website has 10,000 traffic per day, it can seduce 20% of new visitors to leave their contact information (don’t think that 20% is unattainable, in some of the projects I am currently operating, the highest proportion is 50% ), in this way, your website can accumulate 700,000 potential customer information in one year.
When you have a large number of high-quality potential customer databases, even if you no longer invest a penny in promotion, as long as you can do database marketing well, your sales will continue to grow. How to cooperate with other techniques? Crazy growth.
Tip 2: Product introduction copywriting optimization
Product introduction is one of the most important factors to impress customers, but currently most B2C websites only provide a simple professional introduction such as product models, lacking an introduction that arouses users' impulse to buy.
How to write copy?
Two core principles:
1. Selling benefits: Describe the benefits your product can bring to customers.
2. Sell feelings: describe the good feeling customers have after owning your product.
Regarding writing skills in this area, I have summarized a copywriting structure that conforms to sales psychology and has a very high conversion rate. Please see the following article for details:
"Wang Tong: The Application of Psychology in Internet Marketing"
http://www.tongwang.cn/Research/3336.html
Tip 3: Use customer reviews to impress potential customers
Most people have a herd mentality, so when buying a product, the reviews of other people who have purchased it will have a great impact on potential customers' purchasing decisions. Therefore, each product should be reasonably listed with more than six or seven good reviews from customers on this product from various angles.
I once asked a client of mine to put some effort into this, and his sales increased by 75% in one month.
Tip 4: Tips to increase customer repeat purchases
1. Coupon strategy: After a customer orders successfully, the customer must be given a coupon. Then within a certain period of time, when purchasing the product, the coupon can be used as a certain amount, but it will become invalid upon expiration. In this way, the customer will find a way to spend this coupon or give it to his friends in need.
2. Database marketing: regularly push valuable information to customers, and at the same time provide reasonable product promotion advertisements. Most domestic e-commerce websites will only push advertisements to customers, which is very ineffective. You want to think about it, and you must send information to your customers that users like. Reasonable integration, what kind of information do customers like?
valuable to customers
Impressive to customers
Make customers happy
Make your customers think you care about them
You can try the above 4 simple techniques first to experience how much your sales can increase in three months?
Of course, there are many techniques to increase online sales performance. If you want to further improve your sales performance, please answer the following 9 questions carefully:
1. How much money was invested in online promotion?
2. What methods have been chosen for these online promotions?
3. How much traffic do these methods bring?
4. How many views PV did these traffic have?
5. How many inquiries have these views brought?
6. How many purchases were converted from these inquiries?
7. How many of these customers make repeated purchases?
8. How many of these customers spread word of mouth?
9. How much revenue did these sales create for you?
Internet marketing, details win!
A total of 9 questions and 8 links were mentioned before. In each of these 8 links, there are a lot of details to be perfected and a lot of skills to improve.
If you already have detailed statistics on the above data, you can send a copy to my email: [email protected] and I can give you more accurate strategies. At the same time, B2C friends are also welcome to communicate with me.
Maybe you haven't made accurate statistics, so start counting immediately from now on, and then use the basic data one month later as a reference. Then you need to constantly think of ways to improve the conversion rate in every link, so that your sales will continue to improve.
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Author: Wang Tong
First published: Internet Marketing Planning Network