Chinese-style entrepreneurship is basically an acquaintance economy at first, and the ties are social relationships such as relatives, friends, classmates, and fellow townspeople. The most reliable way is a family business, where family ties provide a huge guarantee for interest relationships. Companies with an annual turnover of less than 10 million are often family-owned businesses, and this gradually changes from annual turnover of more than 20 million.
For Internet marketing, family-run operations show a unique role, which is the loyalty of Internet sales personnel.
Analyzing traditional enterprises and enterprises with online sales as the main body (hereinafter referred to as online enterprises), we found that online enterprises are just grafting online marketing elements onto traditional enterprises. The main functions are reflected in online promotion, interactive sales and crisis public relations; the main difference in organizational structure is that 10%-20% of people in such enterprises are directly engaged in online sales, usually called online customer service.
The rapid development of the Internet and the initial stage of online marketing have brought huge benefits to the companies that were the first to connect to the Internet. The technology of Internet marketing is regarded as a secret by these enterprises that use the Internet as the main channel. In the Nanjing home furnishing market, the monthly salary of a skilled online customer service officer is more than 3,000 yuan, while the monthly salary of an ordinary employee with the same education and work experience as him or her is only 1,200 yuan.
The rapidly developing market has a huge demand for online customer service, and online marketing technology has become a treasure coveted by business owners. Therefore, it brings about the desire and action of enterprises for online customer service talents. Opportunities and temptations exist at the same time, and family ties play a huge role at this time. Ultimately, it was found that online customer service staff who have a kinship relationship with the business owner tend to develop better, because family ties bring trust, allowing online customer service and the company to develop together in the long term and achieve balanced interests.
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