To a certain extent, the intensity of website promotion shows how much website promoters have paid for it, but how to quantify it? A friend of mine who works as an "Internet Navigator" asked me. He said that he built a website "Personalized Internet Navigation" , and spent a lot of promotion expenses, but I don’t know how to evaluate the promotion effect of promoters. Based on my experience in building a website, I told him: "The promotion effect and intensity of the website can be quantified." These quantitative indicators include:
(1) Search engine inclusion and search result sorting
Generally speaking, the more registered search engines and the more web pages included in the search engine, the more effective it will be in increasing visits. In addition, the ranking of the included pages in the search engine results is equally important.
For example: We use "personalized online navigation" as the keyword. Search engines such as Baidu also include web pages with corresponding keywords. If this web page is ranked after the third page in the search results, then such promotion The effect is greatly reduced. Because most netizens only read the first few pages.
I used webmaster tools to evaluate my friend's website www.mifeng.cc. Baidu included 210,000 pages, and other search engines included normal numbers. Then in Baidu, "bee" ranked second, "personalized navigation" ranked second, and "personalized online navigation" ranked first. As far as navigation websites are concerned, the promotion of this site has been done very well, which shows that the promoters have worked hard and the promotion is effective.
(2) Number of links obtained from other websites
The greater the number of links to other websites, it is not only beneficial to the inclusion of web pages, but also to the ranking of search results. Moreover, visitors can get traffic directly from the partner's website, so links, especially high-quality links, also reflect the promotion of the website. However, the number of links is not necessarily proportional to the number of visits.
(3)Number of registered users
The number of website visits is the basis for the effectiveness of website promotion, and to a certain extent reflects the potential ability to obtain customers. One of the most important indicators is the number of registered users, because registered users are resources for website development, network marketing, and Stabilize resources for netizens.
Webmasters are all using webmaster statistical tools to check daily visits, but do not ignore the analysis of these statistical data. These data are the barometer of the website, which is equivalent to a company's financial data. Without these statistical data Discovering problems, solving them, and adjusting directions is not easy to operate a website.
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