An article I wrote not long ago , "A Brief Discussion on Opportunities and Risks Facing Local Industry Websites," received support from many friends. Today we will continue to discuss the profit model and promotion methods of local industry stations.
In the 21st century, where the pace of life is fast, how to make time-conscious netizens discover you among many web pages and be willing to spend time to stay on your site? This is a professional site. The result of the continuous segmentation of the network is to create more and more millionaires. How to grow rapidly and become stronger in the industry sites that are springing up like mushrooms after a rain. These are the two major problems faced by industry sites at present, profit model and promotion.
1. Profit model
1. Relying on advertising to make money is definitely the right direction.
2. Give full play to its "local" and "regional" advantages. For a certain industry in the "region", an industrial chain can be formed with the "portal" advantage. Strive to base ourselves locally and radiate to surrounding areas.
3. Increase website publicity exposure, maximize your influence, bring huge traffic, and find corresponding companies to publish advertising information.
4. Look for partners with complementary strengths. If there is a suitable partner who is beneficial to career development, then cooperate; if you feel that cooperation is awkward and troublesome, it is better to do it yourself. Remember that there is no eternal enemy. As long as it does not violate laws and ethics, we can integrate any available resources.
5. Discover deeper needs. For example, in home decoration, in addition to advertising for home decoration companies, building materials, stores, designers, and even owners can also interact appropriately to form an operable profit model.
2. Promotion method
The following are some of the methods I use to promote Chongqing Home Decoration Network (www.cccdd.cn). You can discuss them.
1. The domain name is best related to the positioning of the website. The website pages should be beautified, clearly organized, and the layout should be arranged appropriately to make people comfortable to read.
2. Search engine optimization. There are too many theoretical things, so I won’t go into them here.
3. Coordinate and exchange friendly links with the administrator of the local government portal. (I won’t go into the reasons, everyone knows)
4. Make appropriate advertisements on some influential and relevant local websites.
5. Cooperate with local Internet cafes, and they will set the Internet cafe's computer homepage to your website.
6. Offline activities are a powerful medicine for local website promotion.
7. If there are print advertising media in your local area, you can place a small advertisement on them or do some cooperation with them.
8. There must be some very clever methods. You can use your brain to think about it.
9. The most important thing is to make good content and create more content that local netizens care about and like.
Summarize:
Compared with other types of websites, the profits of local industry portals are relatively clear. Don’t be impatient. As the saying goes, if you pay, you will be rewarded. The most important thing is to see how you promote and hype!