Website production can also be said to be website construction, web page production, web design, etc. No matter which word is used, the general meaning is the same, that is, first make a website or web page. After several years of online sales and work, the author believes that website construction should be the cornerstone of the entire online marketing and a very important link. The following points should be paid attention to:
1. An overall view of marketing. Website construction is only an indispensable link in Internet marketing, and it is also a link in the company's entire marketing system. Therefore, before building a website, it is best to organically combine it with the company's entire marketing concept to achieve traditional marketing. Combining with Internet marketing, achieving the combination of online and offline, and achieving the organic integration between various departments will fully improve the application effect and work efficiency of the Internet, and will definitely achieve unexpected gains.
2. The aesthetics of website construction. The website is the face of the company and a symbol of the company's strength. Therefore, in the process of making the website, it is necessary to reflect the company's strength, the company's overall image, and the company's grade, and design a website that is in line with the company's product characteristics, strength characteristics, and image characteristics. There is no need to blindly pursue the beauty of a website.
3. The selection of dynamic and static websites. Nowadays, websites generally include dynamic websites, dynamic websites and purely static websites. Each of these types has its own advantages. Of course, it would be better if there is a dynamic website program to build the website. But if there is no dynamic program, I recommend using a dynamic website, because you can update your website content at any time, and you can publish the latest information about your company and products at any time, which can keep your website updated and let customers feel Something new. There are also some websites that use purely static websites. Such websites are a good thing for search engines. They can display personalized titles and help optimize the website and obtain better rankings. However, updating is a big problem. If there is less content, that is not a problem; but if there is a lot of product, technical information and company information, it will be very inconvenient and your burden will become heavier and heavier. I think this is a return to the past, no It is recommended to use a purely static website.
4. Website maintenance and updating and other details. After your website is built, you should pay attention to a few details: 1. Check the website text, pictures, contact information and other aspects for errors; 2. The website contact number must be the phone number of someone who understands the business or is good at business communication, so that It is easier to communicate and facilitate the transaction of orders; 3. The quality of the answering personnel of the company's fixed telephone number left on the website. Professionals who understand the business must stay on the phone and avoid people who do not understand the business from answering the phone, so as to avoid the loss of orders. 4. The website should be regularly updated and maintained to ensure that customers see the latest information, help target customers solve some difficult problems, and increase users' dependence on the website.
5. The choice of Internet companies. You must be careful when choosing partners.
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