PS: I haven’t written anything new for half a month. On the surface, I am very busy, but in fact, I am too lazy. I need to reflect on myself.
Recently, SNS has become more and more popular. It has become so popular that people have lost their minds: no matter whether they have money or not, or whether they know how to build a website, they all want to stand up for the entire SNS. It seems that they can’t go out without carrying an SNS in their pocket. I don’t even want to tell people that I am a migrant worker on the Internet; no, I am an elite. What? You still don’t know what SNS is? Damn, it’s so outdated. Could it be that you just came back from Mars on a tractor? Hurry up and go to the forum to learn more.
If you go too far, pull it back again. With the popularity of SNS, various research and analysis articles are also emerging one after another. So are there any promotion opportunities? The answer must be yes! So today, Jiang Likun is also here to join in the fun and talk about how to promote the website through SNS.
1. Determine target friends
Let’s first talk about the most basic issue of adding friends. As we all know, if you want to achieve the best results with online promotion, the most basic thing is to find the right people. So if we want to achieve the expected promotion effect in SNS, we must first figure out which groups of people should be added as friends, and then find them one by one:) Pay attention here, try to find those who are well-known among the target group. Influential people. Only in this way can the communication effect be maximized. There are three ways to find friends:
1. Find through friends.
We first find a very precise target group, preferably people with very wide connections in the circle. Then follow the clues of their friends and dig out bit by bit. You know? This is how gold is dug out.
2. Find through search.
If the target group is divergent and cannot be found through the first item, you can use this method. The specific method is as follows: For example, we are looking for sports enthusiasts. First, we first determine which are the most famous sports colleges or departments in the country, and then search for these colleges among the search friends on SNS. At this time, the people searched are basically friends who are interested in sports.
3. Let others take the initiative to find you.
If you feel that it is tiring to actively search like this, you can use this article. The method is as follows: For example, if we want to find a fanatical fan base of a celebrity, then we can register an ID using the name of the popular star, and then be a little active in it, and basically many fans will come to you :)
2. Ten ultimate methods
Once the target group is found, promotion begins. Here we share with you the top ten ultimate methods of SNS promotion. Internal information is not allowed to be shared externally.
1. Personalized avatar.
This goes without saying, it’s clear at first glance. Here’s a reminder: Try not to use purely advertising pictures as avatars. It’s very unfriendly and too commercial. SNS advocates real people's real names, so it is recommended to upload real photos as avatars, and then put some advertising slogans or links appropriately under the avatars. This is both friendly and achieves a publicity effect.
2. Personal information.
In SNS friend homepages, the first screen is often filled with friends’ information. Of course we couldn't pass up such a good location. Here is an important reminder: be sure to set the personal information used for promotion to be visible to everyone, and recommend it to a prominent position on your personal homepage.
3. Diary.
Everyone must have seen the power of soft article marketing. In SNS, the diary function is simply a good tool tailored for soft article marketing. However, everyone must pay attention when using diaries for soft article marketing: after writing the diary, try to use the sharing or notification function to let all friends see it. As for how to write diaries (that is, soft articles) and how to achieve the best publicity effect, please refer to the articles: "Jiang Likun: Three Basic Forms of Soft Articles and Writing Skills" and "Jiang Likun: How to Expand the Internet Promotion Effect of Soft Articles."
4. My status/record.
I just made a news sentence for everyone, hehe.
5. Automatic reply.
Today's SNS has many plug-in games. Many of these games have automatic reply functions. For example, when you steal vegetables on Kaixin.com or help your friends fertilize and eliminate insects, there will be automatic prompts. So how to use these functions for promotion, I don’t need to say more:)
Tips: This article is original by Jiang Likun (Big Pot Rice), the founder of Tui Yi Yi Yi. If you want to see more articles, please search Tui Yi Yi or Jiang Likun, or log in to Jiang Likun (Pinyin) to click on the card. Please retain this copyright information when reprinting.
6. Pet name.
The dogs in the copycat Kaixin.com are familiar to everyone, right? There are also virtual friends in the genuine Kaixin.com. Just change the name of your dog or your friend into the slogan:) If you don’t know what name to use, I’ll help you choose one: “Push the cow dog: Xiaoqiang”.
7. Buy and sell friends.
Buying and selling friends is the most classic program in SNS, almost every SNS has it. There is a function in this game that allows you to add nicknames to slaves when buying and selling friends, and this is the best place to promote it. A little tip: buy and sell in large quantities those who are influential or have many friends. If you buy someone whose number of friends is in the single digits and who has not been online for more than a hundred years, it will be a big loss.
8. Vote
I believe everyone knows how enthusiastic users are about bidding on Kaixin.com. Thousands of people participate in any vote, and as the initiator, he only made a small initiating action. Therefore, whoever can skillfully combine promotion and voting will receive huge rewards.
9. Friend impression
This function should be familiar to everyone, right? But has anyone thought about using it for advertising? Regardless of whether it is available or not, hurry up and try it. Jiang Likun here strongly recommends everyone to download QQ2009, because the impressions of friends in the new version of QQ and the advertising effect are the best.
10. Circle (group)
In many SNS, the upper limit of friends is limited. So what should we do when the number of friends is full? The answer is simple: create a group. An active group will bring you a steady stream of people every day. As for how to use groups for promotion, I don’t need to say more! Here are the key points of establishing a group: A. The group theme must be clear. B. Take the initiative to recruit more people in the early stage. C. Maintain the group regularly. For example, upload some good resources frequently.
3. Four key points of SNS promotion
Well, the above ten methods are very simple. In fact, they are all detailed operations. If you observe more, you may find more good methods. Finally, let me summarize the four key points of SNS promotion.
1. Be diligent, add more activists and influential celebrities.
2. Work hard on your legs and go to your friends’ houses more often.
3. Be diligent and leave more positive comments and messages. By the way AD.
4. Be diligent, think more and do more, and make use of available resources.
The above are some of the author's experiences on using SNS websites for promotion. The writing may be a bit simple. I welcome your criticism and guidance. I also hope that everyone can share more experiences and methods. The author's information is as follows:,
Author information: Jiang Likun, whose online name is Big Pot Rice and founder of Tui Yi Yi (www.tui18.com). If you want to see more articles by the author, please search Tui Yiyi or Jiang Likun, or log in to Jiang Likun (pinyin) and click on the card. New operation/promotion communication group 12, 17593788, welcome to join.
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