More than half of the companies now have websites, but many companies’ websites are in a semi-paralyzed state without any management. I think such corporate websites are very detrimental to the publicity and promotion of the company, but many companies will say, I just watched other companies build a website, and I just did it to show off. Then I would say, what is the point of doing this?
Small businesses or companies may not be able to afford professional website builders, or they may feel that there is no need to ask someone to look at the website every day. Then I will give such companies a few suggestions so that you can build a website without adding more professionals and a lot of time. Make full use of the website and it will be a good free publicity window to the outside world.
Suggestion 1: Update corporate website news every once in a while
Nowadays, the general corporate website systems are actually very similar, including company news, product introductions, about us, etc. For product introductions, the boss usually calls the company of the website and uploads product photos and information, while corporate news basically only has a few pieces. , Some companies even have news from a year ago, and the ones updated in 2007 are displayed on the homepage. In this way, customers will see that your company has not been active for a long time. In addition, it is not friendly to the update snapshot time and ranking of search engines. Therefore, I recommend updating news 1-2 times a week. Daily updates are the best, but I guess The possibility is very small, haha.
Suggestion 2: Cooperate with other companies or provide friendly links
Many corporate websites do not have friendly links. In fact, external links are very important for promotion and weight, because how can others know about your company apart from searching and knowing the address? Friendly links can also improve Google's PR, which is the weight of search engines. , it is a good choice to exchange links with companies in the same industry in different places or with companies in the same place and different industries.
Recommendation 3: Internal website optimization and multiple contact methods
Many corporate websites have website management systems from a few years ago, which are basically not optimized for search engines. The pages have very long dynamic code addresses. If possible, it is better to ask an Internet company to optimize them. For example, companies in Fuzhou can search on Baidu: Fuzhou website promotion. This way, you can choose a suitable local Internet company to understand your needs in person.
Today's Internet users may not necessarily call you directly when they see a phone number. QQ instant chat and online instant chat systems are also indispensable.
The above three points are aimed at those corporate websites that do not have dedicated personnel to manage them. I believe that companies that consistently attach importance to corporate network promotion will be seen by the customers who need them more quickly in the future era of technological development.
Original Yankt Fuzhou website promotion blog: http://www.yankt.cn/blog.