I have been building a website for more than a year. I would like to share some of my methods for promoting local classified websites. I will decide whether it is effective or not according to the local market. I created a classified information network for small cities in Linfen, Shanxi, and later transformed it into a platform focusing on life classified information (Linfen Zhaozhao.com). The promotion efforts are relatively small and focus on the construction of content. The website is promoted on the premise that it has sufficient content. Next, let me talk about the promotion method I envisioned, for reference only.
The method is very simple. To build a website, you need to create your own promotional posters and leaflets. We start with a single page.
First: The design of a single page must have characteristics, and the content of the single page must have certain value to customers. Find a way to let customers save your single page for future use.
Second: Run merchants to advertise on our single page.
Third: Printing, distribution….
The first step is the most critical, which is to design the theme of the single-page content and the promotional content to be placed. This is how I considered it. We are an information website. First, I divided the A4 into three equal parts and folded the single page into three for easy storage. 6 pages of positive and negative content. Set aside 2 sections for the promotional content of the website, including the back cover. The remaining four sections should be used for convenience telephone numbers commonly used in the area, and the remaining sections should be used for daily service telephone numbers (such as: moving companies, cleaning, water delivery, business cards, advertisements, maintenance). , installation, dredging, errands, tailoring, and other related telephone numbers). The single page lists the telephone numbers commonly used by citizens and some commonly used daily service telephone numbers, and then distributes them to street shops for free, which has a certain retention value for merchants. Most merchants will not throw it away like an ordinary single page.
Second: Let those service merchants (moving companies, cleaning companies, water delivery companies, business cards, advertisements, repairs, installations, dredges, errands, tailors) advertise on our single page, and tell them that we only need 100 yuan to wait for their advertisements here. We will distribute 20,000 copies and print and promote them according to different conditions in the region. This means that we will make 20,000 advertisements for you and distribute them to each merchant, and also ensure that the chance of retention is higher than the average single page chance. Each company only needs 100 yuan, (the price is set by oneself). In this way, the merchant will only pay one cent of the advertising fee after sending 2 advertisements. It's too cheap for merchants.
The merchant column on the section occupies the remaining three pages. Each page has 12 merchant types, and there are three phone numbers under each type (for example, three moving companies can be advertised under the moving company section). This also gives consumers a choice. room. There are probably more than 30 types available. The advertising costs of almost 100 merchants are calculated. A family's 100 yuan is only 10,000 yuan, and it costs less than 2,000 yuan to print 20,000 sheets. You can make some money by promoting your website. Why not. If you don’t understand, you can ask me for ready-made pictures. This website address: www.0357zz.cn QQ: 284148123