Recently, the "Internet economy creates millions of new jobs" - the launch and introduction meeting of the college student employment innovation pilot project was held at Beijing Normal University. "The gap in demand for search marketing talents reaches 1 million. This is just a conservative estimate. Professional talents are very difficult to find. This has become the most urgent problem that companies encounter when carrying out search marketing." Baidu Enterprise Marketing Director Shu Xun declared at this meeting.
Shu Xun explained, “At present, there are 300,000 companies in China that use search engines as their mainstream marketing platform, and this number is still increasing. These companies need more professionals who study online marketing, search marketing technology and market characteristics. But compared with the huge talent thirst of enterprises, the cultivation of search marketing talents is far from keeping up. "
1 million gap: why there are two worlds of ice and fire
Industry data shows: There are currently more than 300,000 companies carrying out search promotion on Baidu, Google, and Yahoo. Together with the 500,000 companies carrying out e-commerce on industry trade portals, there are a total of 800,000 companies carrying out online marketing, search promotion and e-commerce. business. Relevant experts pointed out that the demand for professional marketing talents by these companies exceeds 1 million. However, currently there are very few courses that systematically teach search marketing knowledge in the marketing and business professional course system of universities.
This gap in the training of search marketing talents has created an embarrassing situation in the talent market: on the one hand, college students are under huge employment pressure, and on the other hand, companies are faced with the dilemma of "having no money to cook" when it comes to search marketing professionals.
Search marketing talent: The gap is still widening
In fact, the gap of 1 million search marketing talents will increase rapidly with the popularity of the Internet in China. While the Internet and search engines have created new marketing models, they are also creating a large number of new professional needs and employment opportunities.
The latest employment index survey shows that from the overall distribution of industry positions across the country, information service positions such as search promotion and e-commerce still account for nearly 20% of the hot job demand for corporate recruitment. The ones with the greatest demand and the fiercest competition are currently in-demand Internet search engine professionals.
The Internet has broad employment opportunities for college students. Experts predict that it is an indisputable fact that search marketing talents will become popular in the workplace for a long time.
At present, there are more than 4.6 million small and medium-sized enterprises registered with the industrial and commercial departments in my country, in addition to 38 million individual industrial and commercial households. These small and medium-sized enterprises have huge market demand for e-commerce. Baidu trains millions of search marketing professionals to provide a "green channel" for employment.
Experts point out that solving the problem of "ice and fire" among college students lies in strengthening the training of college students' professional skills.
To this end, Baidu launched a plan to promote the employment of college students, which is the "Internet Economy Creates Millions of New Jobs" - a pilot project for college student employment innovation. Baidu hopes to use this move to cultivate search marketing application professionals for the country and small and medium-sized enterprises.
It is understood that the project will teach college students the knowledge, methods, and skills related to online marketing and e-commerce, and conduct strict final examinations. Students who pass the examination will receive corresponding qualification certificates, and outstanding talents will receive Baidu's corporate awards. Recommend employment opportunities.
Baidu has conducted pilot teaching at Beijing Normal University and has subsequently comprehensively promoted the project in major universities across the country. The lecturers of the project are experienced senior marketing experts and top business backbones from Baidu’s commercial operations department. In addition, Baidu invites relevant leaders, well-known figures from the education and business circles across the country and the world to serve as senior consultants.
In Baidu's 8 years of search promotion practice, Baidu has accumulated and accumulated a mature and effective search marketing training mechanism. According to reports, Baidu courses will focus on practical abilities and professionally cultivate practical elite talents in business and search marketing.
Baidu Enterprise Marketing Director Shu Xun said that in order to better adapt to the learning model of college students, the search marketing course has been reorganized and customized for students. In addition to analyzing the characteristics of Baidu's search promotion products, it also integrates a large number of practical cases. Improve students' practical and innovative abilities and complete the transformation from students to practical marketing elites.
Contributed by Wanlianmeng Forum (http://www.wanlianmeng.com/bbs)