1. Market analysis of website operation plan (detailed)
Based on the understanding of your company's overall operating ideas, conduct market analysis on the following points:
(1) Targeted user group: white-collar workers, so the target market is also obvious.
2. Overall market strategy of website operation plan
Based on the Internet user group, the website’s operation direction and overall market strategy have been decided. The current general operation ideas are as follows:
Integrate the following businesses:
Information business + advertising business + payment business + mall shop business + SNS business + search engine business + after-sales service business.
This is not a completely detailed account. Let’s give a rough explanation. It’s not very mature yet and the details need to be improved.
1. Information business mainly includes:
(1) Life information: For example: detailed information related to white-collar life or all life, such as transportation, maps, shopping, travel, shopping, house search, etc., using information marketing as the business model to operate information-related businesses.
(2) Financial information.
(3) IT information, etc.
2. Advertising business:
For the current website platform, if it falls before the traffic is guaranteed, coupled with correct operations, advertising revenue will also be the highlight of the website platform, just like Baidu and GG. But the advertising business I am specifically referring to here is different from the general advertising business. To be precise, it is the product of their combined analysis.
The advertising business referred to here mainly includes the following points:
(1) Advertising alliance: This website integrates an advertising alliance similar to "Zhangyiyi".
There are two types of businesses: First, through the display of website operation effects and brand promotion, many brands, companies, and webmasters can place advertising spaces through this platform. Of course, the first step is to register and pay platform maintenance fees.
Second, through this platform, you can place advertisements on your own website and pave the way for your own website operation.
(2) The price of advertising space on the website itself: As the operation of its own website continues to improve, and the website has fixed traffic as the cornerstone, the price of advertising space on its own website is also astonishing.
(3) Video advertising, including the embedding of video player advertising, video content advertising, etc.
3. SNS business
When it comes to our user groups, we have to talk about the most popular SNSs currently on the Internet. The most typical ones are "Kaixin.com", "Xiaonei.com" and "facebook". These products are also products targeted at white-collar user groups. , the same as our user group, so we need to integrate the SNS business on our website platform. Of course, there is currently no very mature SNS profit model, but the representative models include vertical SNS and SNS information marketing, which is in line with our Information services can also be linked.
Benefits of SNS business:
1. Can increase traffic
2. It can increase the brand effect and achieve word-of-mouth beer marketing.
3. Increase the number of loyal users of the website platform.
4. There are broad and deep profit prospects.
4. Mall shop business.
Due to our own company's reasons, the company has products, and products are related to sales. Therefore, we have to build a mall to serve ourselves. Through the characteristics of low cost and rapid development of the Internet, we can increase sales. The benefit of increasing sales is greater development. The operation of the website itself can bring more regular customers and traffic. Secondly, it is not just for the sale of single products, but you can also consider integrating other types of products from other companies into the mall. In this way, it can be linked to the information business and the advertising business. We can not only serve our own website platform, but also make a good profit. For example: shopping guide or other modes.
5. Main aspects of payment business:
Developed on payment platforms similar to Alipay, Tenpay, Shuihuibao, Yibao, Baifubao, etc., this not only allows users to pay very easily on the shop platform of this website, but also allows users to pay like Alipay, Baifubao, etc. Paypay is also used by major e-commerce websites as a payment platform. There are two advantages to this: First, you can charge a percentage point or thousandth point for each order like Epay. Second, like Alipay, similar financing can increase the company's liquidity.
6. Search engine business
As we all know, since Yahoo pioneered online search, all Internet companies are well aware of the huge benefits of the search engine business, represented by the emergence of Baidu and Google.
But the search engine business I am referring to here is not the traditional Internet search business of Baidu and GG. Why not do this? The reasons include technical issues, financial issues, and brand issues. This is why everyone knows that the benefits are huge, but there are no mature products that surpass Baidu and GG. The search business we want to do is narrowed down to only searches for netbooks and 3G mobile phones, similar to the products of easou http://www.easou.com.
7. After-sales service business
The network platform integration is similar to Lenovo Group's after-sales service system. The main functions of this system are firstly to make product users willing to log in to our network platform, and secondly to provide after-sales service for the products.
For general functions, please refer to http://support1.lenovo.com.cn/lenovo/wsi/
The businesses operated by everyone above only provide general ideas, or there are better operational ideas to explore. Detailed operational information needs more in-depth research and analysis.
3. Website technology solutions for website operation plans (details omitted)
There are specialized technical personnel to solve this problem, which is omitted here. However, it is recommended to adopt LAMP architecture or LAOP architecture.
Advantages: open source, stable, high security, fast, no copyright considerations.
4. Website content planning of website operation plan (details omitted)
1. Plan website content according to the purpose and functions of the website.
2. If the website has many columns, consider using website programming personnel to be responsible for related content. Note: Website content is the most important factor in attracting visitors to a website. Information without content or that is not useful will not attract visitors who browse in a hurry. You can conduct surveys in advance on the information people want to read, and investigate people's satisfaction with the website content after the website is released, so as to adjust the website content in a timely manner.
5. Website optimization and promotion of website operation (details omitted)
1. Websiteization plan (omitted)
2. Website promotion-------mainly divided into online and offline.
Although this network platform has fixed traffic, if it wants to become bigger and stronger on the Internet, basic work such as website optimization and promotion must be done. Optimization and promotion are also a systematic project. I will not describe optimization in detail here, but only briefly talk about promotion.
Mainly used online promotion modes:
1. SEM marketing promotion
2. Forum marketing and promotion
3. Blog marketing and promotion
4. SNS marketing promotion
5. Email marketing promotion
6. SMS marketing promotion
7. Event marketing and promotion
8. Platform marketing and promotion
Offline promotion:
1. Cooperate with merchants (including various models, such as providing products and facilities with coffee shops, cooperating with them, cooperating with merchants in advertising business on online platforms, etc.)
2. Cooperate with associations, groups, etc. (cooperation model omitted)
3. Cooperate with other platforms, etc.
The major items listed above in this plan are major points that must be considered in the operation plan, and these major items are closely related to each other. Due to limited time, this is a preliminary work for now and the detailed draft will be continued.
Programmer: Taoshen
2009-5-13
Original article first published: http://www.ccvvcc.com/html/wangzhantuiguang/200905/30-48042.shtml