Recently, due to continuous problems with several friends' websites, BAIDU demoted their rights or even blocked them. I really don't understand these problems. These friends did not cheat maliciously, and the optimization was normal. What caused these problems? I analyzed this phenomenon in BAIDU. Thinking about this problem from the perspective of SEO, it is mainly due to the website's own reasons. A website may be prone to similar problems due to irrational structure. So how to improve the weight of your site on search engines? Or how to solve the problem of downgrading or blocking the site? Today we will discuss and study it with you through this article.
In the case of a search engine downgrading a website (the search engine blocks a page of the site, or reduces the number of included pages, this is what we often call a downgrade) or closes the site (the search engine does not include the site, or the site is listed in the search engine) (Delete all pages in) The problem mainly lies in the website itself. The two friends I just mentioned are both from the same website designer, and the procedures used by the website are basically the same. The problems that arise are basically the same. BAIDU only includes the home page of the website. The GOOGLE collection effect is good. The fundamental solution to these problems is to first improve the weight of your site in search engines and let search engines recognize your site.
I have summarized about six questions.
1. Refined Code Many websites use a lot of cumbersome programs for control in order to make their pages beautiful and realize some complex functions. Moreover, when deploying and using these programs, they pay very little attention to the neatness of these programs and often fail to do so. Inserting any principle at will will make the search engines very confused and have no idea. So in order for search engines to better index your site, please give up those fancy or impractical features.
2. Change the structure of the website. That is to say, the overall framework of the website. The two friends I just mentioned, in order to implement some online functions, six iframes appeared on one page. Although search engines are improving and Google has avoided this problem, Baidu still doesn't like pages with iframes. Regarding the internal links of the website, we must be clear and clear, keep the links smooth, and try to avoid dead links and bad links. For dead link problems (if it is your own server), you can reformulate the error message. Check your site regularly using Google Webmaster Tools or Xenu.
3. Quality-focused websites should have a certain quality. If a website cannot provide users with valuable information and content, it will be greatly discounted by search engines. Search engines also pay great attention to website content, page quality, internal links, and external link quality. and website final page quality. Content quality, I have written many articles before. Regarding website optimization, I personally think that the high-quality content of the website plays a large role in optimization! Since content is very important, how should we create high-quality content? Search engines read Articles can only separate the content in the web page, build indexes separately, and then machine compile the content through techniques such as word segmentation.
Then the user uses the engine to search for relevant keywords, and the search engine provides the content. According to its weight, uniqueness, etc., the website or related pages will be displayed to users earlier or later. So for high-quality content, try to use original content. Everyone's writing style is different, and the form of word segmentation reflected is definitely different, so try to ensure the originality and uniqueness of the content. Baidu's Tieba, Zhiba, and Entries can be said to be the most meaningful among Baidu's major products. These products create a lot of unique and independent content, and a lot of the content is developed according to the search habits of Chinese people. It can also be said that these products provide relatively good content for major search engines.
Page quality refers to the final terminal page quality, and content is also one of them. Here I would also like to mention some important aspects that the website has not paid attention to. Many websites have their own news pages. This page can be said to be a terminal page, but webmasters often forget to add keywords and some of the most basic meta tags for such pages. I don’t want to go into the specific tags. You really should pay attention to them. . But remember not to abuse it.
The progress of search engines is reflected in continuously providing users with higher-quality content, and paying more attention to the timeliness of websites. Search engines will move the latest news-related content to the front of search engine search results, especially news searches. Once this is done, it can also bring some traffic and customers to your site. How to optimize the effectiveness of the website? How to make the search engine include my news terminal page faster? The first thing to ensure is the weight of the website in the search engine. Your site and the search engine must have a good "cooperation" "relation. Let spiders pay attention to your website in a timely manner, or even stay as a spider, and you will succeed! Mainly support your site through high-quality external resources.
The website page itself should pay attention to simple code, add appropriate tags, and maintain good links. Another very important point is the name or directory of the news page. Try to use names like NEWS071109.HTML or 071109.HTML for page file names, because these file names with time representation are an important condition for search engines to judge news. Search engines also like topics very much because they are unique and timely. Search engines also like catalog topics. For content, H1 must be used where appropriate, and key words must be bolded, etc.
4. Optimize lightly. Optimize lightly. When you are building a website, just tell your designer several major principles of SEO (there are many articles introducing SEO on the Internet, so I won’t go into details here) and ask him to follow them. Just follow these principles. Never optimize for the sake of optimization, as this may be counterproductive. Don’t accumulate keywords and add links crazily in order to expand your external links. Many of my clients' websites have paid a lot of money for this. In exchange, search engines have downgraded the website's authority, and I have to find out the reasons.
5. Practice internal skills. When talking about internal skills, you must first talk about the overall structure of the website. Those who have experience in SEO or the construction of marketing websites (from user experience, to user behavior tracking, to final sales) As we all know, a beautiful website is not the purpose. The purpose is to convert visitors to the website and make the website recognized by search engines efficiently.
To do this, the structure of the website is very important. To put it simply, the website structure is to allow users to see what they want to see, so that they can always find the information and products they want, and find your contact information at any time. In terms of search engines, it allows search engines to successfully crawl every page in the website through the links of the page. Specific aspects include establishing effective link navigation so that each page has a navigation function, which is convenient for both engines and users. Create a site map and display important content or directories in the map. Try to use HTML pages.
6. Practice external skills. After a website has a perfect structure and meets the conditions for marketing and being highly recognized by search engines, is this enough? I want to tell you for sure that this is not enough. After search engines recognize it, we still need to make it highly recognized, which requires external links. External links should also pay attention to quality. If your site is a new one, don't worry about whether your external links are of high quality. You just need to find some sites that have a reasonable structure, are not deceptive, and are not over-optimized to exchange links.
Because these sites are sites with certain potential, they may become high-weight sites in the future. If your website already has some search engine weight, you should pay attention when choosing external links. You must not exchange links or link with sites that have been demoted. Another point is, don’t be stingy with your links, and link to some low-weight, high-quality websites appropriately. Pay attention everywhere, and when you see a place where you can post a link to your website, be sure to post it. But never post it in guestbooks, forums, etc. that are full of links. Please join the directory. There are many very good Chinese directories in China, such as Hao123. Although there are fees, it is still a good idea to join if you can. 265 and many other such directories. Take advantage. Foreign DMOZ is also good, if you can add a foreign directory engine.
How to face the demotion of rights? When facing the demotion of rights, you need to analyze it calmly. The main problem lies with the website itself. So we have to start from the website. What should we do if the site has been demoted? Generally, there are four types of devaluation:
1. The content included in some parts of the site has been reduced;
2. The homepage of the website is blocked;
3. Reduced external links to the website;
4. All pages of the website will be deleted.
The content included in the site has been reduced. Faced with this problem, we website developers should consider whether there are faults in the internal links of the website and whether there are too many dead links in the website.
The homepage of the website is blocked. This kind of problem mainly occurs in BAIDU. The solution to this problem is relatively simple. Simply modify the server's host header index to another page. Or rename the file on the home page. But the prerequisite for doing this is that the page is not over-optimized.
The decrease in external links to your website is mainly due to the low quality of your site’s external links. When search engines make adjustments, they will delete your external “junk” links. Therefore, we must focus on high-quality external resources.
Deletion of all pages on the website is a serious problem. Generally, if this problem occurs, it means that there must be a big problem with your site. It may be over-optimization, website structure, etc. If you encounter such a problem, you must restore the site to its original state, remove redundant links, and modify the website frame structure. Waiting for the search engine to re-include it, usually this cycle will be very long. If the domain name of this site is not very important, you can consider changing the domain name and resubmitting to the search engine. (My website: http://www.ahuali.cn/ was also attacked by K some time ago, but now it is normal.)