The profession of online promotion began with professional Internet companies. Later, due to the strong promotion of website building, search engine advertising and bidding by Google and Baidu in various places, as well as the popularity of e-commerce websites such as Alibaba and HC, small and medium-sized enterprises began to try online promotion. However, the understanding of website promotion in various fields and industries is very different. As far as I know, the automobile, IT, medical, immigration and other industries are at the forefront. Most of them have set up special online promotion positions. And most of these people come from the Internet industry, and some of them are already very mature operations.
What I hope to mention is not these, but that many people who are learning online promotion now have very vague goals, either for traffic to their personal websites or for personal hobbies. In summary, they are promoting for the sake of promotion. In fact, online promotion has huge commercial value. Not many people care about it. I have been in public relations for a while, so I only optimized one keyword "Nanjing publishing", which has been ranked first or second in Google for a long time. In 2008, I received 2 orders for this keyword alone, totaling 80,000 yuan. Turnover, because customers trust me, I took over their website building business again this year.
So I think the bigger money for online promotion is to help companies do online marketing and go deep into the industry. If you are lucky enough to be in some industries, how can you learn online promotion well and apply it seriously to your industry, then the rewards will be great. Rich, I recently met someone who was doing online promotion at a gynecological hospital. They are a pharmaceutical investment company in Singapore. He has served in the online marketing of more than 30 private hospitals under this company. He has been doing it for 5 years and is very knowledgeable about this industry. He is well aware of the rankings of related websites and related keywords. His annual salary is quite generous, and he is often invited to provide guidance by hospitals in the same industry.
China's small and medium-sized enterprises are everywhere. They are hopeful about trying the Internet, but they are very cautious. They are eager to have many online promotion experts who know their industry very well. This demand is the biggest market and realization for those who do online promotion. The vast world of your own value. Be a professional website promoter in the industry and truly get close to the enterprise for promotion, rather than promotion for the sake of promotion.
Several capabilities and resources that can help companies conduct online marketing include:
1. Be able to build a beautiful and well-optimized simple enterprise website (if you don’t have such ability, you must have such friends.)
2. Be able to skillfully evaluate the communication effects of various types of online advertising, and quickly find the best delivery method to create a communication combination. (Enterprises are willing to pay money for online marketing, but they must spend it in a worthwhile way. In fact, as many advertising companies as there are in China, there will be as many markets for this ability in the future.)
3. Understand basic online marketing knowledge and promotion methods.
4. Fully understand the search habits and traffic-related information habits of users in a certain industry, and practice various methods of online promotion at the same time.
5. For large, medium and small websites and industry websites, the more people you can know, the smoother the website promotion will be. In the end, the most important thing in promotion is resources.
Yiping March 11, 2009 11.43 qq: 122388479 (please keep the reprint)