Friends who are now promoting industry websites will never forget to promote soft articles and post them on various webmaster sites. Indeed, this will bring a lot of traffic, but it is difficult for me to imagine how many of these traffic will eventually settle down, and how many will even become registered members or paid members. I believe that in the end there will be very few, or basically none. For example, the Outu Exhibition Network I built is aimed at related companies in the exhibition industry, and most of the friends who read articles on various webmaster websites are studying website operations, website planning, and website promotion. Even if they enter the Aotu Exhibition Network, they are just Research the website and see how it is possible to eventually become a corporate member. Therefore, I think that when writing soft articles, you must not forget to write to your direct customer service group.
When doing industry website promotion, most of my friends write soft articles related to websites and rarely write about industry, because those of us who do website operations and website promotion know best about the IT industry and really understand other industries. Very few, even if we are currently building an industry website for a certain industry, it is really difficult to write technical articles or theoretical research articles about the industry. In the process of building the Oubo Exhibition Network, although I also researched the exhibition industry when planning the website, I could only write soft articles about the website in the early stage. I found that it could only introduce some traffic and convert website users. It didn’t help, so I had to work hard and spend more time studying the industry. After a period of supplementation, I was able to write some articles on exhibitions, such as: some thoughts on exhibition hall management, and experience of participating in exhibitions. ——Exhibit transportation, attracting exhibitors with high-quality services, how exhibitors choose exhibition venues, etc. Not to mention how good it can be, at least it can be posted on various exhibition forums and gain some traffic, and the user conversion rate has still increased to a certain extent. . Moreover, these articles can also be used as original articles for the website, which will also help to enrich the content of the website.
Therefore, I think writing soft articles should be done with both hands. In addition to posting soft articles about the website on various webmaster websites, don’t forget to write industry soft articles for your direct user group. Maybe the process is difficult, but the effect is still obvious.
The above is just a family opinion, just for discussion with everyone, please don't criticize me.
Now I am building an industry website, and I will slowly discuss with you some of the methods I used in the process. The first thing I used was QQ group promotion, and I just built my own QQ group. For details, please read what I wrote before - Before the website becomes a QQ group, go first.
Source of this article: Aorta Exhibition Network (http://www.aorta-show.com) Please indicate when reprinting!