The short-term promotion of keywords is mainly used in the promotion of news and some sudden and accidental information. The main promotion carrier is the news consultation platform, such as: CCTV fire, 2009 Spring Festival travel train tickets, XXX terrorist attacks, etc.! And long-term marketing The model generally targets keywords that are popular and have lasting value within a certain period of time. The main carriers of this type of keywords are the products of e-commerce platforms, corporate brands, and include some words that are representative of the industry, such as: automobile market, real estate, Online chain stores, Mercedes-Benz stores, etc.; due to the emphasis on cycle length and different value durability, short-term promotion of keywords is completely different from traditional long-term marketing methods!
The author’s practical summary is as follows:
The key method for short-term promotion is to achieve (fast, accurate and complete)
1. Quickly collect and coordinate direct information (news can best embody: time is money, efficiency is life).
2. The theme is clear, simple and clear (since it is accidental, it should be understood by ordinary netizens at a glance).
3. Fully collect relevant information as an extension of the content (mining information other than news).
4. You can add your own comments to the consultation (in addition to not being liked by search engines, plagiarism of the original version also makes readers feel tired of reading).
The key to long-term marketing is to achieve (continuous improvement and long-term persistence)
1. Popular keywords (popular words are also the most accepted by netizens and the most popular on search engines).
2. Long-term tracking and improvement of keyword representation and optimization models (the fiercer the competition, the more details determine success or failure, so effective improvement and persistence are particularly important).
3. Insist on keyword exchange (effective exchange can not only increase external clicks but also increase the weight of words).
4. Use multiple marketing models and promotion channels (words are dead, people are alive, there is more than one method, and all roads lead to Rome).
5. Pay attention to the accumulation of brand vocabulary (frequent vocabulary changes are a taboo when making popular keywords, accumulation is the top priority).
at last
Friendly links are the focus of two types of keyword promotion! Excellent external links can allow your information to be spread quickly, and can also make your keywords rank well on search engines!
Many situations are difficult to grasp during the operation! But the general method remains the same! Observing more and doing more will always gain something.
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