Give you a piece of sweet cake, no matter how tempting it looks or how delicious it smells, if it is as hard as rock candy, you will not like to eat it. In fact, our soft article is a delicious cake, sweet and soft, so that your consumers will like it.
1. The cake must be practical
If your cake is very beautiful but made of plasticine and cannot be eaten, such a cake is meaningless. The same is true for our soft articles, which are the carriers for advertisers to convey information to consumers. Its ultimate purpose is to stimulate purchases.
2. The cake must be complete
Everyone likes perfect things, so every cake we make must be complete. The same goes for our soft articles. The purpose of writing soft articles is to be read by others, so the soft articles need to grasp the overall situation and echo back and forth. , interlocking and progressive, so that the text is persuasive, instead of blindly pursuing the number of words. Is the language very beautiful and vivid? As long as consumers know what product we are talking about, then Enough.
3. Cake is a work of art
When buying cakes, many people pay great attention to the shape and color matching of the cake. This is the same as when we write soft articles. What we pay attention to in soft articles is the word soft. The "soft" just right can reflect the skill of the operator. You can't write news, let alone advertisements, but consumers remember your product precisely because of your casual writing.
4. Follow the trend when making cakes
The owner of a cake shop told me that during the Ascension of God VII, they made several children’s birthday cakes related to God VII. Although these cakes were a bit expensive, the sales volume was still very good. In fact, when writing soft articles, you should also emphasize newsiness as the first principle. In the buyer era of information explosion, people prefer to accept news instead of too many advertisements. At least from a consumer psychology perspective, they don’t hate news. Inspired by my boss, I went home and wrote a soft article for www.mzeyes.com for Shenqi. The effect was as good as a cake shop. Since then, I have really understood how important the relationship between soft articles and news is.
In fact, if you want to write soft articles well, it is still a relatively long-term and arduous accumulation process. Good writing style, good ideas, good entry points, good titles, good intentions, and even good experience accumulation, etc. are all indispensable. Less. Experts in soft writing always get the "softness" just right!