The webmaster lecture organized by Anhui Internet Alliance (ahunion.org) has unknowingly reached its fourteenth session. The last lecture received high praise from many participating webmasters, and more webmasters actively joined the lecture group. The guest of this lecture is Yu Bin, a well-known domestic writer from Nantong, Jiangsu Province, a well-known Internet person, Tencent Famous bloggers, NetEase famous bloggers, Sina famous bloggers, Sohu famous bloggers, donews columnists, techweb famous bloggers, Saidi famous bloggers, Phoenix famous bloggers, Zhongguancun online famous bloggers, Analysys International invited observers, iResearch senior The author has successively worked as a website editor, SEO engineer, website operations manager, etc., and now serves 8684.cn.
Since the main lecture group is full, new webmasters can join the live broadcast group: 47744157 for special lectures. We will contact webmasters who never speak at any time to invite more webmasters who want to learn.
Record of this live text broadcast: http://www.53w.net/space.php?uid=1&do=blog&id=11479
Live broadcast starts:
Yu Bin: Today I will briefly introduce to you some points to note in the soft article industry.
Key points to note in the soft article industry
1. Write the latest content and your own opinions.
One thing to remember is that it must be linked to 315. Both the editor and the user of the website are interested in the latest information.
When helping manufacturers write articles, be sure to write your own opinions. What netizens care about most is your opinion.
2. Release some big platforms.
For example, portals such as Tencent, Sohu, NetEase, and Sina. The publishing price of soft articles on these portals is generally 150-200 per article, and the publishing price of soft articles on local portals is generally 150-180.
If there are friends who want to know the details of the webmaster lecture, I will send it to Lao K exclusively later, and you can ask Lao K for it. When publishing soft articles, be sure to choose the right channel. The channel is the audience for your soft article marketing.
A friend just asked a very good question, the one who collects money cannot afford it. There are also free ones. For example, if you have a good relationship with the editors of some websites, or if your soft articles are well written, the editor will also put your soft articles on the channel homepage. The premise is that the soft articles must be well written. There is also a cheap way, which is to find an Internet writer. Generally, the fee for a writer is 300/article-1500/article.
The difference between 300/article and 1500/article is: 300 is not as famous as 1500, 300 does not have as many publishing channels as 1500, and 300 does not have as much qualifications as 1500.
3. Write at most two soft articles per week. If you have the energy, update them every day.
If you run your own blog, it is best not to write more than two soft articles per week. If you write too many soft articles, the editor of the website will be disgusted after reading them, so the soft articles published in a week should be 1 (soft article): 2 (original high-quality articles) Article) And netizens pay attention to your blog because your words attract them. If traces of soft articles often appear on your blog, then they will no longer trust you and appreciate you, which will also be a blow to your own brand. .
4. Don’t write for rival companies at the same time.
For example, there was a war of words between Rising and 360 some time ago. The public relations of Rising and 360 both asked you to write articles, so you could only choose one. This is an unspoken rule in the industry. If you write for two companies at the same time, the editors of the website will look down on you, and netizens will also think that you are a capricious person, thus losing the brand value. This is the same reason as the website’s authority is reduced.
5. Seize the opportunities in the soft article industry.
For example, if you accidentally write negative news about a certain company, and then that company comes to talk to you, this is an opportunity. Most Internet companies need to use soft article marketing. When they take the initiative to find you, it means that you are about to make a fortune. After all, in the economic downturn, writing soft articles is also a good way out. In short, prepare more dry food to survive the winter.
A brief discussion on the key points of writing soft articles
Yu Bin: The purpose of writing soft articles is very clear, that is, after reading it, everyone will realize that what they are reading is a soft article, so that the advertisement can be embedded in the reader's brain invisibly. When writing soft articles, you need to be a "clickbait". The title of the soft article is equivalent to the facade of a restaurant. People will come to your restaurant only when they see that your restaurant is clean. For example, when writing an article about Google's new products, you can write the title as "What does Google want to do?!" You can also write the title from a life perspective, such as promoting a website space, you can write the title as "I bought it with the money from selling the space. "A Car", when writing content, you must have your own central idea. Remember that all content should be based on this central idea as a diffusion point. For example, I once helped write a soft article for HDWIKI, a plug-in of DZ. I first talked about the advantages of the plug-in, and then talked about the benefits it can bring to the webmaster. Such soft articles often have very good results. Example: http://column.iresearch.cn/u/xylz626/archives/2008/30308.shtml
Soft articles are written for netizens to read. They must keep netizens interested in reading. Try to write them in a popular way and be close to netizens. If the writing is too convoluted or too professional, netizens will stop reading after reading the beginning. Since the publishers who commission articles have different audiences, they should try to write something that netizens are willing to read. In the past, when Melatonin started, it used two soft articles, "Humans Can Live Immortal" and "Two Biological Atomic Bombs". The paper media also Thinking it was the latest news, I rushed to reprint it first. Generally, content should be controlled within 1,000 words. If it is too long, users will not have the patience to continue reading. This has a lot to do with users’ visual fatigue. In addition, when writing content, it must be concise and logically clear, otherwise after talking for a long time, netizens still don’t know what they are talking about, and this waste of energy will have no effect. If necessary, you can add some famous quotes appropriately to highlight the authenticity and importance of the soft article. When writing soft articles, you should avoid words such as "first in the industry", "largest in China", and "top in the world". This will make you appear too arrogant. Only humble articles can live longer. Although it is a soft article, it is best to write it in the form of news. Use news to cover up the marketing purpose of the soft article, so that users can unknowingly fall into the "soft article Trojan", and it is easier to appear in important positions on some websites.
There must be some friends who are thinking: How to write it in the form of news.
1. The content must be relevant to the new, and do not promote the old company. What netizens hate the most is that the entire page is full of soft articles promoting the company.
2. Write more content that netizens need to know
3. Respect the facts and don’t exaggerate
Some words commonly used by reporters also need to be used, such as "according to investigation", "according to understanding", "the author also learned", "learned during the interview", "according to ××", "the author saw it with my own eyes". The publicity purpose of soft articles is not only marketing, but more importantly, it is a way of establishing a brand and a way of communicating with users.
Interactive session
Q: How to improve the reprint rate of soft articles
Answer: To increase the reprint rate, soft articles must be well written and in line with the editor's appetite. One is new and the other is complete. The new is news and suits the editor's appetite; the whole is comprehensive and suits the appetite of netizens.
Question: Hello, I am the webmaster of www.335dy.com. I also want to write a soft article to promote my movie site. I don’t know where to start with this type of article? What is the best theme to write on?
Answer: This type of website soft article should start with entertainment, comment on a newly released movie, and finally add the download address or online viewing address. Remember to focus on reviews, so as to attract users to watch. For example, you can now publish a "Iijima Ai Boutique Collection" and write a review to ensure a huge flow of traffic.
Question: How do you feel when writing a soft article to make netizens feel?
Answer: When writing soft articles, you should write content that netizens want to see, because netizens come to your article to get valuable information.
Q: How to improve the reprint rate of soft articles
Answer: To increase the reprint rate, soft articles must be well written and in line with the editor's appetite. One is new and the other is complete. The new is news and suits the editor's appetite; the whole is comprehensive and suits the appetite of netizens.
Question: How to write soft copy. Only then can we occupy the first place in the minds of customers?
Answer: Customers want to write more about their needs. Of course, netizens and editors don’t like it. Now customers are paying more and more attention to actual results. As long as you think it can bring results to customers, write in that direction. For example, "Revealing the secret of Cao Cao's defeat in the Battle of Chibi" http://column.iresearch.cn/u/xylz626/archives/2009/47042.shtml
Question: When promoting Taobao guest-written soft articles, what should I do to prevent my posts from being deleted?
Answer: As a Taobao customer, you should start with the product first. For example, you can now use 315 integrity as a gimmick to ensure that there are no fakes.
Question: I am the webmaster of 5-Star Composition Network. Where should I send my soft articles to achieve the best results?
Answer: It is recommended to post to the education channel, parent-child channel, and family channel
Question: Will adding a website link to a soft article make it less likely to be reprinted?
Answer: Generally speaking, portal websites are not allowed to publish soft articles with links. Of course, if you pay, you can go through the back door, but hyperlinks will not be added unless the relationship is particularly good.
Question: How many articles are appropriate to post on the blog every day (soft articles)?
Answer: Just one high-quality original article every day
Question: How to write soft articles about online earning and where to start?
Answer: Start with relevant cases, such as how Lao K earned 10,000 yuan in March. Netizens are often interested in the cases.
Question: How to write a soft article about ringtone mp3 and where to start?
Answer: For ringtone MP3 soft articles, it is best to start with entertainment. For example, XX wrote a song after breaking up with XX. What is the title of the song? Where can I listen to it and download it.
Question: How can I write soft articles to get similar websites to adopt my own? . ?
Answer: This requires in-depth analysis of similar industries, including advantages and disadvantages, product comparisons, industry status quo, industry prospects, etc.
Question: Everyone writes soft articles to promote their own websites or save some money. I would like to ask how to contact a public relations company?
Answer: You can search for public relations companies on search engines, and I can also introduce them to you. I am completely here to serve you, and I will not make money from you. We are all webmasters, and it is not easy to get up early and work late every day.
Question: When writing soft articles, is it okay to always include keywords in them?
Answer: As long as there are certain rules, you don’t have to worry about the website being K when writing soft articles.
Final summary: The interactive session of this lecture was long, and everyone had a strong interest in soft article promotion. Brother Yu Bin had trouble typing due to computer problems and simply answered many webmasters' questions. Although he didn't talk much, his incisive and pragmatic speech made this lecture a complete success, and the enthusiasm and enthusiasm in the scene gave us more motivation. We will continue to provide such wonderful learning opportunities for all webmasters. The next issue will be the 16th issue of our webmaster lectures since its inception. With the help of the Shark Brothers, we have successfully invited Zhan Peng, a well-known blogger in the circle, to talk to you about the relevant aspects of blog promotion. I believe that his name is famous to many people. I have already heard about it, so the next issue is an absolute classic and not to be missed. Interested webmasters can participate in the interaction, but if you are sending AD, you are exempt. Thank you for your support. See you in the next issue. At present, the lecture group is almost full. A new lecture live broadcast group has been opened: 47744157 (can be added). We will provide free public welfare services forever, but members who do not speak for a long time will be T-listed.
Special thanks: This lecture has received support from China Webmaster Network, admin5.com Webmaster Network, Laggards, Grassroots Network, China Webmaster, China Website Construction, Webmaster China, Web Development Network, Aiju, Wula.com, Webmaster Magazine and many more Full support from well-known webmasters and relevant media and technical support from Yanhuang Network. This lecture will be released on the above-mentioned webmaster media at the same time, and I would like to express my special thanks.