Since its official operation on February 2, 2008, the Wetland China (www.shidi.org) website has attracted public attention and has become a veritable portal website for China's wetland system. Wetland China has been recognized by the Internet industry, mainly due to the following operation and promotion methods:
1. Focus on the wetland field, launch a wetland volunteer program, increase users’ enthusiasm for participating in content construction, and encourage originality. Currently, Wetland China has established a team of official informants with more than 1,000 people, and has also recruited a large team of wetland volunteers.
2. Join major search information content sources. Information sources such as Baidu News, Google News, and Youdao Hot News.
3. Carefully compile website content, train informants and volunteers, improve content quality, and attract relevant websites to reprint manuscripts published on Wetland China.
4. Cooperate with the People's Daily Online to provide all the content of the wetland column for its environmental protection channel.
5. Join the authoritative website directory. Such as Alexa, ODP, China website ranking and many other well-known website sites.
6. Make frequent and effective friendship links. Such as NetEase, State Forestry Administration, Wetland International and other famous websites and related institutions.
7. Wetland China volunteers are invited from time to time to participate in various seminars organized by the State Forestry Administration to commend and motivate volunteers.
8. Choose an organizational portal website construction platform (E-file) based on advanced concepts to save website operating costs, expand publicity effects, enhance governing power, and establish the basic status of the Internet.
Well-known companies have also fully realized the platform value of Wetland China and have cooperated with Wetland China to carry out activities and jointly promote public welfare undertakings. At present, companies such as the World Wildlife Fund, Coca-Cola, HSBC and Hangzhou Xixi Wetland Park have invested heavily in ecological activities with the theme of wetland protection. More activities by more companies are being planned in full swing.
Promoting wetland protection is an important mission of Wetland China. There is reason to believe that wetland China will become a new force in the construction of ecological civilization.