This article introduces how to improve PR from two general directions: external and internal of the website. I hope you will gain something from reading it and apply your own experience.
First, understand the importance of PR. The level of PR directly affects the quality of the links you exchange, and external links directly affect the ranking. Therefore, having a high PR is a powerful tool for improving your ranking. High PR can be exchanged for high-quality web pages. If you only have 2-3, you will not be able to exchange friendly links with well-known websites, let alone exchange with portal websites. But if your PR is 6 or higher, you can Exchange links with sites like 56 to gain higher weight.
First, let’s talk about what you can do on the external side of your website.
1. Friendly links. This is a cliché, but you should pay attention to the following points:
1. When choosing a friendly link, first look at its keyword ranking to understand its weight;
2. Look at how long the website has been around. The longer the better. Don’t exchange it easily for a new website that is only a few months old, even if its PR is higher than yours;
3. The content should be relevant or complementary to your website, and try not to exchange irrelevant content;
4. The PR value is similar to yours, and should not be lower than 2 levels. In other words, your site’s PR=4 can be exchanged with a site with PR3-5. It would be better if it can be exchanged with a site with PR6, but there is no such good thing in the world. thing.
5. Whether the snapshot or homepage is in the first place does not matter much. It is normal for many excellent websites not to have the first homepage. You should check their keyword rankings. Some sites may not be able to find the homepage with the site command, but enter the URL directly. You can see the snapshot. You should pay attention to this kind of site. Some sites in this situation may be demoted, but you also need to look at their keyword rankings. It is possible that their keywords are very good and they are all ranked first. In this case, it is very possible to link with them. Once his homepage is obtained by the site, the weight will be very good, but this has a certain risk. If his homepage is not released but continues to be demoted, it will be a bit bad. You need to grasp this yourself.
6. The longer the link time is, the better. Once it’s done, don’t change it. Don’t remove it and put it back in again. Search engines will think your site is not honest enough. For example, if you create 6 portals on your site at once, It is not good to have all the links to the website removed after a while.
7. Don’t export too many of your own sites and linked sites. I feel like you can export no more than 20. It’s not fun to exchange too many PRs. I often see some sites exchange more than 50 PRs of the same time. For links, their PR and weight are still average. Only choose excellent ones when exchanging links. If it is purely for the number of links or for spiders to visit many entrances, you can start with other aspects. It is not necessary to get friendly links.
8. Friendly links can be made with multiple channels and multiple subdomains. The homepage must be of high quality. Subdomain names and channel pages should be made with more targeted and relevant sites that may not necessarily be of good quality. You can make appropriate crossovers, such as your subdomain pointing to his homepage, and his subdomain pointing to your homepage.
9. Don’t fake friendly links, don’t call them with JS, don’t use frames, don’t hide them, and don’t secretly remove them when the PR is about to be updated. Only honest links can last, and long-term links are more effective.
10. The position of the friendly link should be as far forward as possible. It is better to be in the front than in the back. The webmaster friend can mention it to the exchange friend when exchanging. Generally, you will be given a good position, but you need to fight for it yourself.
2. Purchase link. Purchasing links is not recommended in principle, as it has certain risks. However, if your site’s PR is very low and it is difficult to exchange friendly links, and you don’t care about money, you can consider purchasing some links appropriately. There are some things to pay attention to when purchasing links:
1. Try to buy regular white links. The purchased links must ensure that no relevant information about the links sold by the site can be found online, otherwise the search engine will one day punish your site. If you randomly search and find out where this site has published information about selling links, don't go to him. The price you will pay will not be this amount of money.
2. Purchase some site links that are relevant to you and ignore irrelevant ones.
3. The PR value of purchased links should be evenly distributed, ranging from high to low, and should look more natural. Don't let this happen. Your site only has PR2, but there are dozens of PR6 sites linking to you in one direction. This situation is abnormal.
4. When buying links, you also need to pay attention to stability. Don’t change this one this month or that one that month. Once you find a link, grab it firmly. The link time is related to the effect.
5. You cannot export too many links for the same purchase, and it is best not to have links to illegal information such as private servers and certificate applications. Sooner or later these sites will be caught or punished, and hanging around with these links is not a good thing.
6. Don’t be greedy for cheap, and guard against being cheated.
7. Black chain. If you don’t have much money and want quick results, you can buy some black links in the early stage. Pay attention to the above situations when buying black links. Note that after you buy a black link, you must gradually cancel it when your PR is updated. Black links were replaced with more friendly links. Eventually all black links were removed and replaced with high PR friendly links.
3. Publish soft articles. Due to the voting mechanism of the PR algorithm, soft articles not only increase the weight, but also increase the PR value. The content of the soft article should be related to the theme of your site.
The above content describes how to effectively improve PR from the outside of the website from three aspects. Next, I will continue to describe how to optimize and improve PR within the website.
1. Prepare the website structure. Keep column levels as short as possible. For example, this: your domain name /huo/ is much better than this: your domain name /aiticle/huo/. It is easier to transfer and accumulate PR values, because the former one combines all the PR contributions and weights of the huo column. It is passed to the home page, and the latter passes the weight and PR contribution of the Huo column to aiticle, and then aiticle is passed to the home page. In this way, the weight obtained by the home page is not as high as that of the former. I believe many friends who used Dongyi before will be depressed here. , but now that it has become a fact, there is no need to change your website to this for a long time. Just let nature take its course and start from other aspects.
2. The content of the website must be original. Don’t make anything pseudo-original. Find a way to bring in some original content yourself and make it a PDF file or word file. It would be even better if it is an e-book or the like. These formats of files are very It is helpful for increasing PR, but it should not be too much. It would be a bit inappropriate for you to make all the pages of your website into PDF. Just make the appropriate ones. If you can't get original content, it only means that you are preparing to become a garbage dump. If you are sincere and interested in making your website good, you must have a lot of original materials.
3. Internal links on the website. This is also very important. When making a web page template, you must do a good job of internal linking, and it is best to aggregate related content.
4. Have more links to important pages. For example, on your homepage, every page must have internal links. If you think the content is important, you should have links to as many pages as possible.
5. To give everyone some confidence, if you follow the above steps from within the website, it is normal for the PR update to happen from PR0 to PR4 in a month or two. I have many such examples, such as doing it in May. A column of , this time it was updated to 4 during the Dragon Boat Festival. Most of the internal pages in the column were also 3, and there were no external links.
That’s all for the intermediate tutorial, and more advanced tutorials will be discussed later, but what I’ve told you now is enough to effectively improve your PR.
If you are interested, you can give it a try. If you practice it carefully, you will be sure to succeed. I don’t want to imagine that those who write soft articles only write a few articles just to leave a link. There are articles on the Internet that are circulated around. Now A5 is really valuable. There are not many SEO articles, and they are full of the smell of being too soft.
Finally, leave a name: Falling Stars and Flying Sands, June 10, 2009. The author’s information must be given, otherwise you won’t know who wrote it if you reprint it.